14 best joico purple shampoos

Product description

This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses.

Brand Story

Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Product features

COLOR BALANCE PURPLE SHAMPOO

When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombre, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.

HERE'S WHY YOU'LL LOVE IT

- Long-lasting results through 12 washes

- Boosts shine and smoothness

- Over 2X stronger hair*

- Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together

Product description

Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower conditioner is also the queen of moisturizers… preserving your hair’s vibrancy in the most majestic way.

Joico

Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Product features

COLOR BALANCE PURPLE CONDITIONER

Mellow the yellow and banish dryness on highlighted blonde, silvery gray, and Ombre looks with this instant, neutralizing conditioner for color-treated hair; it hydrates beautifully while kicking brassy tones to the curb. Counteracting the unwanted warmth, powerful ingredients strengthen/protect hair from the elements, leaving it cool, manageable, shiny, and easy to style.

Directions: Apply to hair washed with Color Balance Purple Shampoo; leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.

HERE'S WHY YOU'LL LOVE IT

- Long-lasting results through 12 washes

- Boosts shine and smoothness

- Over 2X stronger hair*

- Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together

Product description

This Violet shampoo banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. It maintains the integrity of lightened, highlighted blonde hair or gray hair and is Free-from SLE/SLES Sulfates.

User questions & answers

Question:	What is the difference between this product and their joico color balance purple shampoo
Answer:	Dear Customer, SIPU Hair straightener brush has universal voltage, it is good for 100-240 V. Hope this would help! Thanks, SIPU Customer Service
Question:	lots of blondes love it. what about the gray/silver group? how well does this work for them
Answer:	Dear Customer, Thanks for your support! Yes, brush and comb both function are available! SIPU hair straightener brush has smooth comb teeth so it can straighten your hair and make hair looks more silky! Hope this would help! Thanks, SIPU Customer Service
Question:	Does this contain methylisothiazolinone or methylchloroisothiazolinone
Answer:	Dear Customer, Please comb your hair firstly before start to straightening hair(comb included in package) ,the straightener brush will smooth and straighten your hair in a short time, Hope this would help! Thanks, SIPU Customer Service
Question:	So I have this product but I've also seen the color balancing purple. Which one is better if you're going to be the arctic white/silver
Answer:	No,I have used this one time and no damage to my hair, my frizzy hair get smooth after use it!

Product features

JOICO HAIRCARE

There’s nothing in the world like beautiful hair.

Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi," and it's at the heart of everything we do.

Our salon innovations are designed to return hair to its strongest and shiniest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come.

DO DAMAGE CONTROL

Craving an instant hair transformation? Get bond-strengthening power with our breakthrough at-home product system that defies damage and protects all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution.

IT’S COLOR-CARE & REPAIR TIME

Looking for a show of strength and color that lasts for the long haul? Our damaged-hair hero collection fights breakage, maximizes healthy shine with powerful protect-and-defend ingredients, and delivers long-range shade protection that instantly fortifies your hair.

STYLE FROM START TO FINISH

Want to meet every styling challenge head on? We’ve got texture, volume, movement, shine, staying power, no-fuss faves, and full-on glam ready and waiting for instant, transformative results.

BLONDE AND BEYOND

Looking to bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights? Glisten in, because this home-care collection will protect, detoxify and boost your blonde above and beyond the pale.

COLOR THAT COMMITS

Has your hue stopped ‘do-ing what it’s supposed to? Here’s your chance to chart your own color-course-correction with shampoos and conditioners that kick brass, rev up red, and balance brunettes beautifully.

THERE’S MOISTURE IN THE HAIR

Hair feeling thirsty and dehydrated? Craving a long, tall drink of water? Revive parched strands – from fine/medium texture to coarse -- with the next wave in hydration; including deeply quenching treatments, and marine ingredients that put an end to the dry spell.

Product description

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, that instantly banishes undesirable yellow tones.

Brand Story

Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

User questions & answers

Question:	is it for blonde highlights too
Answer:	No it's not cordless
Question:	is it sulfate free
Answer:	I wouldn’t recommended for tangles. It’s like a hot Comb for straightener.
Question:	Is this both shampoo and conditioner
Answer:	Heats up in minutes

Product features

BLONDE LIFE VIOLET SHAMPOO

When you want to bring blonde hair back to that icy, fresh-out-of-the-salon shade, turn to this sulfate-free cleanser that instantly kicks yellow tones to the curb. Gentle on highlighted strands, this unique formula is stocked with powerful ingredients -- like an exotic blend of rich Tamanu and Manoi oils – to fight frizz, banish brass, and rehydrate hair.

Directions: Apply to wet hair. Lather. Leave in 1 - 3 minutes. Rinse; follow with Blonde Life Violet Conditioner. Use 2 – 3 times per week.

HERE'S WHY YOU'LL LOVE IT

- Instantly cools brassy tone & brighten blondes

- Nourishes blondes, adding strength

- Hair looks shiny and feels soft in just one use

Product description

This purple moisturizing conditioner instantly neutralizes unwanted brassy, yellow tones on cool blondes (and gray) heads. Maintains the integrity of lightened, highlighted blonde hair or gray hair. Hydrates and detangles hair and is Free-from SLE/SLES Sulfates.

Brand Story

Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

User questions & answers

Question:	Is this heavily fragranced
Answer:	It works great for me. My hair is silver and it doesn't turn yellowish =)
Question:	Would you suggest this one or the Purple for my Asian hair - balayaged blonde with bleach and a rose gold
Answer:	No. I just read the list of ingredients twice and it contains nothing remotely like either of those substances.
Question:	Quita lo amarillo en mechas platiadas
Answer:	I have only used the color enduring violet. and it didn't work to cancel out yellow tones for me. The Aveda blue malva has been the best one I have ever used for keeping your hair white or silver.
Question:	Would this work on red/copper hair to go blonde
Answer:	Yes it does.

Product description

Is your blonde losing its cool? Ditch those unwanted yellow tones with this instant, neutralizing shampoo for color-treated hair that keeps brassy tones at bay. Color Balance Purple Shampoo boasts a unique, color-correcting formula designed to preserve those cool, icy blondes and silvery grays, while safeguarding the vibrancy of color-treated hair. Nasty yellow tones and unwelcome warmth are instantly banished, while strands are protected with powerful ingredients that strengthen and safeguard hair against the elements. Gentle cleansers boost shine, reduce static, and flyaways, so hair is cool, healthy, and manageable. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Brand Story

Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Product features

COLOR BALANCE PURPLE SHAMPOO

When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombre, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.

HERE'S WHY YOU'LL LOVE IT

- Long-lasting results through 12 washes

- Boosts shine and smoothness

- Over 2X stronger hair*

- Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together

Product description

Is your blonde losing its cool? Ditch those unwanted yellow tones with this instant, neutralizing shampoo for color-treated hair that keeps brassy tones at bay. Color Balance Purple Shampoo boasts a unique, color-correcting formula designed to preserve those cool, icy blondes and silvery grays, while safeguarding the vibrancy of color-treated hair. Nasty yellow tones and unwelcome warmth are instantly banished, while strands are protected with powerful ingredients that strengthen and safeguard hair against the elements. Gentle cleansers boost shine, reduce static, and flyaways, so hair is cool, healthy, and manageable. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Brand Story

Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

User questions & answers

Question:

what the difference between old and new

Answer:

Hi Lydia,Joico's Color Balance Purple Shampoo : Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.Joico's Color Endure Violet Shampoo : Multi-Spectrum Defense Complex comes to the rescue with Antioxidants and UV protectants that fight fading, as well as any tonal changes that can affect the purity of cool hair color. Bio-Advanced Peptide Complex adds molecular strength and reconstruction from cuticle to cortex. Sulfate free shampoo.Both products neutralizes unwanted yellow or brassy tones.Hope this helps!Beauty R Us

Product features

COLOR BALANCE PURPLE SHAMPOO

When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombre, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.

HERE'S WHY YOU'LL LOVE IT

- Long-lasting results through 12 washes

- Boosts shine and smoothness

- Over 2X stronger hair*

- Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together

Product description

Is your blonde losing its cool? Ditch those unwanted yellow tones with this instant, neutralizing shampoo for color-treated hair that keeps brassy tones at bay. Color Balance Purple Shampoo boasts a unique, color-correcting formula designed to preserve those cool, icy blondes and silvery grays, while safeguarding the vibrancy of color-treated hair. Nasty yellow tones and unwelcome warmth are instantly banished, while strands are protected with powerful ingredients that strengthen and safeguard hair against the elements. Gentle cleansers boost shine, reduce static, and flyaways, so hair is cool, healthy, and manageable. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Brand Story

Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Product features

COLOR BALANCE PURPLE SHAMPOO

When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombre, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.

HERE'S WHY YOU'LL LOVE IT

- Long-lasting results through 12 washes

- Boosts shine and smoothness

- Over 2X stronger hair*

- Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together

Product description

At BOLD UNIQ we pride ourselves on creating highly effective products that give you instant, salon-worthy results, restoring hair health, and reducing the damage of excessive bleaching and coloring.

This Purple Shampoo and Conditioner Duo gives you everything you need to tone and smooth your Blonde, Platinum, Silver and Gray Hair. Presented in a fabulous display pack, that contains everything you could need to revitalize and renew your tresses. Pssst, we even threw in some pro tips and tools to perfect your transformation!

The bestselling Purple Shampoo has superior brass banishing powers and is much stronger than your average blonding shampoos, the vivid violet pigments within this shampoo will enhance and brighten your color, abolishing yellow tones to reveal a fresh and illuminated finish.

Our Purple Conditioner uses a super hydrating formulation to provide intense nourishment to color-treated blonde hair. A neutralizing complex that works to strengthen and smooth dry and damaged hair, repairing split ends and adding moisture and shine to the hair.

We know that maintaining your Blonde, Platinum, Silver and Gray Hair can be hard work, which is why we have paired our best-selling Purple Shampoo with the nourishing formula of our Purple Conditioner. But be assured, this conditioner is no pushover, with half the potency of our shampoo!

How to use: Ensure hair is washed, clean, and free from product build-up before applying. As a guide to remove brassiness from blonde hair, or to lighten silver/gray hair: leave your Purple Shampoo in for 3-5 minutes. If this doesn't work, double your initial leave-in time. For shimmering platinum/silver or ash-gray tones: leave in for 10-20 minutes. Finish with your Purple Conditioner, a couple of minutes leave-in time will be enough to give your color a final boost, and a lovely shine. Use every 2-3 washes.

• What do I get: This Purple Shampoo and Conditioner Duo contains 1 x Purple Shampoo (237 ml / 8.013 Fl.Oz) and 1 x Purple Conditioner (237 ml / 8.013 Fl.Oz). Perfectly paired and packed into a stunning gift box, everything you need for happy blonde locks!
• Purple Shampoo: With outstanding purple powers this shampoo makes a stand against brassiness, banishing any yellow from your hair. You will get a fresh, salon worthy color and finish from the comfort of your home. Can be used consistenly to maintian a sleek, silver look, or every few washes to freshen up the natural color you love!
• Purple Conditioner: This moisturizing conditioner works wonders on blonde hair! Its nourishing nature makes it the perfect remedy to the potency of our shampoo. Using a rich & luxurious texture, this conditioner will finish your look, revealling healthy looking hair, that is free of frizz and silky soft to touch!
• Tailored to Blonde, Platinum & Gray/Silver Hair Types: Our purple pigments do their best work on brassy tones, yellow is neutralized by the power of purple, to reveal clean and perfected results. Maintaining the look you love has never been easier!
• Environmentally Responsible Beauty: This balancing duo has been created to keep your hair looking fresh and fabulous, and the best news is BOLD UNIQ strives to give you sustainable beauty choices! We’re proud to be Paraben and Sulfate free. PETA approved cruelty-free and 100% vegan. And that's not all our bottles and jars are made of plastic reclaimed from the world’s oceans. Committed to healthy hair and a healthy environment.

Product description

COLOR PROTECTION + NEUTRALIZE BRASSY YELLOW AND ORANGE TONES: You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula. Use 2-3 times a week. No animal derived ingredients or by-products. Packaging may vary, what you receive may not be what is reflected on site.

• L'Oreal Paris EverPure Sulfate Free Purple Shampoo and Conditioner provides color protection plus neutralizes brassy blonde with yellow and orange tones
• EverPure premium quality hair care system with purple toning shampoo and conditioner is formulated for color treated hair, blonde hair, bleached hair, highlighted brown hair, and silver hair
• 100 percent sulfate free purple shampoo, paraben free shampoo, free of harsh salts, and vegan formula
• Moisturizing purple shampoo for blonde hair, brunette highlighted hair infused with Hibiscus and Purple Dye, tones brass and leaves hair deeply moisturized
• For best results, use shampoo and conditioner system 2-3 times a week instead of your normal shampoo and conditioner, For blonde hair, we recommed using EverPure Blonde Shampoo and conditioner as your daily hair care regimen

User questions & answers

Question:	My hair is colored with Loreal ( 5C ) cool medium brown anti brass permanent color is this ok to use? Because it's definitely needed
Answer:	Absolutely not. It is for people who are already blonde and would like to have less yellow tones and more white/gray tone to their blonde hair.
Question:	My hair is white that is yellowing. What can get yellow out, no purple
Answer:	Yes
Question:	I'm sensitive to smells. Can anyone tell me what it smells like
Answer:	It says on the bottle "Free of SLS/SLES sulfates "
Question:	How long do I leave it on for on orange/dark yellow hair
Answer:	No, if you check on the bottle on the button it only says shampoo you have to buy separately. Is a very good shampoo I like it

Product features

EverPure Purple System

Sulfate-free EverPure Purple System with hibiscus + purple dye neutralizes brassiness, deeply moisturizes and leaves hair brighter. For all blonde, bleached, highlighted brunettes and silver hair. Use EverPure Purple Shampoo & Conditioner 2-3 times a week instead of usual shampoo. For more intense results, gradually increase leave-in time and frequency of use and try Anti-Brass Purple Mask for extra toning power.

• Bright Blonde Hair - Majestic Pure Purple Shampoo & Conditioner Set is methodically formulated with pigmented and nourishing ingredients to revitalize blonde and silver hair
• No Brassiness - Powerful shampoo and conditioner combo tones and brighten blonde, platinum, and silver hair, canceling out yellow and orange tone in your hair
• Healthy & Vibrant Blonde - Made with beneficial ingredients to deeply nourish hair while toning and brighten it
• Gentle & Effective - Gentle enough for daily use and for all hair types and textures, color safe shampoo and conditioner
• Cruelty-Free Shampoo and Conditioner - Majestic Pure Purple Shampoo & Conditioner Set is cruelty free and not tested on animals

Product description

Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell. This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a violet-tinted, color-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine. Hair Type: Ideal for Color-Treated Hair. Fragrance: Refreshing cucumber melon scent with soft underlying notes of violet and water flower. Stylist Tip: Use weekly to keep icy blondes looking cool and eliminate gold or yellow tones.

Brand Story

Paul Mitchell is results-driven hair care from John Paul Mitchell Systems—the leader of salon-quality products committed to the professional beauty industry. Every purchase supports JPMS salons with a commission.

Product features

Paul Mitchell Platinum Blonde Shampoo

1. Wash with purple shampoo to cool brassy tones in natural and color-treated blonde hair.

Paul Mitchell Platinum Blonde Conditioner

2. Follow with purple conditioner to hydrate hair and intensify shine.

Paul Mitchell Platinum Blonde Toning Spray

3. Spray on damp hair to further help neutralize brassiness with shimmery, violet-tinted pigments.

Product description

FOR BOND STRENGTHENING & COLOR LONGEVITY With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking. Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Brand Story

Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Product features

DEFY DAMAGE PROTECTIVE SHAMPOO

Immerse hair in a thorough, luxurious lather with this gentle, sulfate-free shampoo that protects hair from damage on a daily basis. The bond-building formula swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle, or stripping your investment color. The decadent result? Hair becomes beautifully resilient, clean, healthy-looking, shiny, and smooth.

Directions: Apply to wet hair. Lather, then rinse thoroughly

HERE'S WHAT YOU WILL LOVE

- Strengthens & Rebuilds Bonds

- 80% Less Breakage*

- 5X Stronger Hair*

*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

Product description

Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.

User questions & answers

Question:	Is it Purple
Answer:	There is no difference. They just put it into a different bottle and made it look more appealing.
Question:	Is this shampoo purple
Answer:	Yes, heavy floral fragrance if you are sensitive to odor. I am but i still use it due to the excellence of the product but it is very fragrant.
Question:	Can this be used daily
Answer:	This product doesn't turn your hair purple it just gets rid of the brassiness hue that might be left after bleaching it
Question:	What is the difference between this and the violet set
Answer:	Si

Product features

BLONDE LIFE BRIGHTENING SHAMPOO

Never lose your cool again with this brass-neutralizing, sulfate-free cleanser that instantly kicks those unwanted yellow tones to the curb. With powerful ingredients that fight frizz, add hydration, and take a gentle hand with fragile, highlighted strands, your blonde hair becomes bright, brilliant, and gleamingly gorgeous.

Directions: Saturate hair thoroughly with warm water, then work in a good dollop of Shampoo, gently massaging into a lather. Rinse and repeat if necessary.

HERE'S WHY YOU'LL LOVE IT

- Keeps blondes bright for up to 8 weeks*

- Blondes are brighter, softer, shinier, and more hydrated after one use.

*when using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes