14 best wella professional hair color brands

Product description

Wella Colorcharm Demi Permanent Hair Color is an intermixable hair color that blends grays for a versatile look of refresh, GLOSS AND TONE.  

• LONG LASTING, FADE RESISTANT, rich, reflective, multi-dimensional hair color
• AMMONIA FREE, smooth, creamy consistency
• Deposit-only to enhance, deepen or refresh color. Up to 50% GREY COVERAGE
• Many colors to choose from and lasts up to 24 washes
• Best used with Developer: Color Charm Activating Lotion
• Mixing Ratio: 1:2, Processing Time: Up to 20 minutes

About Wella Color Charm

Wella Colorcharm® provides vibrant colors as creative as you are. From permanent to creative hair color, we believe that you are empowered to have control of your beauty.

Product features

Wella colorcharm Demi-Permanent

Our vibrant Wella colorcharm Demi-Permanent Hair Color line is ideal for:

- gray blending

- toning

- refreshing color

- glossing the hair for up to 43% more shine*, even on darker hair.

Our palette without boundaries comes in neutral, ash, gold, warm and red shades for endless color possibilities.

*versus untreated hair

Refreshes and adds richness to faded hair color

Long-lasting color and vibrant results that will leave your hair silky soft and bright, without additional lift.

Ammonia- free hair color with fade resistant results

Cremefuse Technology has a smooth creamy consistency that saturates, penetrates and fuses with the hair to deliver​ a vibrant color that is exceptionally fade resistant.

Versatile usage

Ideal for gray blending, toning, creating lowlights or glazing/glossing to add color shine.

Up to two applications per tube

The economical and effective 1:2 mix ratio means each tube creates 6 oz of haircolor, enough for two applications. Processes in 20 minutes or less. Always use colorcharm Activating Lotion with colorcharm Demi-Permanent Hair Color for optimal results.

Product description

Wella Blondor Multi Blonde Powder Lightener, 28.2 Ounce

• Intense and vibrant color results
• Highest quality ingredients
• For care and gentle-on-hair results

User questions & answers

Question:	My hair is dyed a reddish dark brown but i want to go as light as possible. Shoukd i use a 20 volume developer? Also what kind of toner
Answer:	I am not a professional, I just dye my hair all the time, so take my advice with a grain of salt. If your hair is already dyed, it will already be somewhat damaged, so you want to go very gentle with whatever you do. My advice: Start out using a color remover like L'Oreal Effasol Color Remover, Clairol Color Oops, or another remover designed to remove permanent hair dye. This will not harm your hair, and will make the bleaching process safer. It can be drying though! For the bleaching itself, I would go with a 20 vol developer. I would also suggest doing a "bleach bath" or "soap cap" instead of a traditional bleach mixture. It cushions the bleach process further. To make one you cut the developer with a shampoo (the cheap kind with sodium lauryl sulfate). It is less damaging to your hair but is just as effective. It lowers the volume of the developer, making it safer, but the shampoo also ups the bleaching power at the same time. I always use a bleach bath, whether I'm bleaching my whole head or doing a root touch-up. You can find more detailed instructions on the internet. The lower the volume, the slower the bleach process, so the more you can monitor it to make sure you don't give yourself a "chemical cut," aka all your hair breaks off. I find that soaking my hair with coconut oil also helps cushion the hair. It doesn't affect the action of the bleach but provides your skin and hair with a layer of protection (like how you are supposed to bleach dirty hair). There is info on that available on the net as well. Olaplex is also amazing, if you can get some No. 1 to add to the bleach mix and/or some No.2 for right after, go for it. It actually undoes hair damage, unlike protein and moisturizing treatments, which just fill in the holes in damaged hair. The best toner for going as light as possible is Wella Color Charm T18 "Lightest Ash Blonde," the one that used to be called "White Lady." Toner is another process, so make sure your hair is up for it. There is another gentler way to tone your hair by using direct dyes. Get a small bottle of dye like Arctic Fox Purple Rain or any semi-permanent direct dye in a purple shade, and some silicone-free white conditioner (Suave Essentials Coconut is what I use, it's cheap and works), and mix a TINY drop of the purple dye in a bunch of conditioner--it should be a very pale lilac. Apply it to your hair and let it sit for about twenty minutes before rinsing out. If you go a little purple, washing your hair once should undo it. If you think it still looks yellow, you can redo it as much as you want without harming your hair. Purple cancels out the yellow tones in bleached hair, leaving it platinum blonde/silvery. If your hair has orange tones in it, blue will cancel it out. You can buy some blue dye and use the same method to council out the orange. Blue + orange will have the same tone, but it will be a little darker blonde. Rest your hair for a week or at least a few days between treatments if you can (I know work/school can make doing that impractical), and try to objectively evaluate what you think your hair is up for. Basically, go slow so you don't turn your hair into goo or have it break off. I hope this helps!
Question:	How long you leave bleach on ? And what’s the ratio
Answer:	I initially mixed the 2:1 ratio but found it too thick. I then added a little more developer until I got a "cake batter" like consistency. I left it on the hair 30 minutes. Lifted to a golden blonde. You may need to tone it to get the exact color. Lifts very quickly so check often and use saran wrap so you can see it lifting without opening the plastic. Hope this helps.
Question:	do i have to use the koleston developer with this
Answer:	No you can use any developer
Question:	Will I need to purchase any other products to lighten my hair or is this all that I need
Answer:	You'll also need peroxide. It is sold in differing strengths/volumes. The higher the volume the more levels you can lighten the hair - but it is also harsher on the skin. I have the koleston perfect in 20 vol and 40 vol. 40 vol to be used with the blondor to lift my very dark brown hair to almost platinum and the 20 vol to be used as a developer when toning my hair color.

Product description

This is a rich, long-lasting color. Its nourishing avocado conditioner. 100percent gray coverage. The nourishing color treatment that gives you rich, healthy-looking color.

• Dermatologist tested
• 100 percent gray coverage
• This is a rich, long-lasting color

User questions & answers

Question:	Can an open tube be stored
Answer:	Use volume 10 for all dark shades, volume 10 also helps color last longer. Hope all works well.
Question:	I would like to mix this color with the 66/0 intense dark blonde to lighten my usual color. Is this okay to do
Answer:	Just don't use this product, go to your local Sally's beauty Supply or any "Professional" beauty store and pick up some L'Oreal Hicolour. It gets the closest to the box even on completely virgin hair.my hair went from straight virgin black to an orangey red on one dye.
Question:	Do you know what kind of developer to use with this product if going for a very dark brown
Answer:	No
Question:	i want to try a red shade ,i cannot find a color chart for this product please help
Answer:	This is a great question. When going from red to blonde you will need something to tone out the red in the formula. This is a level 7N this will be really dark blonde looking brown. You start to reach blondes at level 8, 9 and 10. The N Stands for Neutral/Natural so it will still have a red tint if you use this to color. If you need assistance choosing the color you are looking for please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with this. Have a Beautiful hair day!

Product description

Wella Colorcharm Activating Lotion is formulated specifically for Wella colorcharm Demi-Permanent hair color. Provides proper level of activation for EFFECTIVE COLOR deposit without lift

• Use with permanent lines, lighteners(developers) & demi-permanent
• CREAMY CONSISTENCY when mixed with powder lightener
• Helps ensure optimum hair protection
• Store in a cool location

About Wella Color Charm

Wella Colorcharm® provides vibrant colors as creative as you are. From permanent to creative hair color, we believe that you are empowered to have control of your beauty.

User questions & answers

Question:	Hello I got my hair bleached for grey high lights and the turned yellowish can I use this with a light brown demi hair dye
Answer:	As long as you’re depositing and not trying to lift. This developer is a no lift developer so if you want to lift some of the dark out of your hair while depositing color then you’ll want to use a 10% or 20% developer instead
Question:	How do I use it to cover grays, do I use it with a developer and which one
Answer:	It’s a low volume developer. It’s 6 volume, whereas a standard lift developer is 20 vol (and extra lift is 30 or 40). That means there is 1.8% peroxide in this formula. It’s to be used with demi-permanent color as it’s deposit only and doesn’t require the cuticle to be fully opened since the purpose is not to lift.
Question:	I have natural blonde hair that's getting darker and i want a s/demi-permanent color. i bought color touch 9/0 can i use this with it
Answer:	For what it's worth (I am not a professional) I only use 1/3 - 1/2 of a tube at a time and store at room temp between uses. I've never had a problem.
Question:	Is this developer
Answer:	to lift color best to use 6%/20 volume developer 1:1 ratio

Product description

Wella Color Charm Permanent Liquid Color Hair. Created with Liquifuse Technology for vibrant and long lasting results. Ideal for bottle application with 50+ intermixable shades to choose from

• Permanent hair color for LONG LASTING color
• Up to 100% GRAY COVERAGE; covers the most resistant grays
• Essential neutral, cool and warm tones available. Blend shades for convenience
• Long-lasting FADE RESISTANT results, up to 43% more SHINE
• Up to 60% more conditioning than the leading competitor.
• Mixing Ratio: 1:2, Processing Time: 30-45 minutes, Up to 5 levels of lift

About Wella Color Charm

Wella Colorcharm® provides vibrant colors as creative as you are. From permanent to creative hair color, we believe that you are empowered to have control of your beauty.

Product features

Wella colorcharm Permanent Liquid Color

Wella colorcharm Permanent Liquid Hair Color saturates and fuses with the hair to deliver a TRUE-TO-TONE exceptional hair color that is fade resistant. colorcharm Liquid Hair Color provides a vibrant palette without boundaries with 68 easily intermixable shades that cover grays with ease from a selection of our neutral, ash, gold, warm and red shades. Gentle fragrance and great conditioning makes colorcharm Liquid Hair Color the perfect coloring partner.

Deep Conditioning & Excellent Gray Coverage

Wella colorcharm Permanent Liquid Color gives you up to 60% more conditioning than the leading competitor and up to 43% more shine* For excellent gray coverage that covers even the most resistant grays. *vs. untreated hair

Consistent, Predictable Results

Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. The color you want is always the color you get - from a vibrant palette without boundaries in neutral, ash, gold, warm and red shades.

How it Works

Liquidfuse Technology saturates, penetrates and fuses the hair for vibrant, long lasting, fade resistant results.

What to Prepare

Wella colorcharm Permanent Liquid 5WR & 7WR , bowl & brush, gloves, towel, old t-shirt , protective barrier cream (like coconut oil) and a timer.

Mixing and Applying

All- over color: 1. Section the hair in 4 quadrants by creating a centered part from forehead to nape and from ear to ear. 2. Mix 1 part WELLA colorcharm liquid 5WR + 7WR with 2 parts 20 vol. developer* 3. Starting at the crown. Take a ½ inch horizontal sections and start applying 1 inch off the scalp through the ends and working towards the nape. Repeat in each quadrant, finishing in the front sections. Process 10 minutes. Do not rinse. *Mix 1:2 ratio (for example 1oz 5WR + 1oz 7WR= 2 oz. 20 vol. developer)

Continue Application & Process

4. Apply all over the roots. Process for additional 30 minutes. Rinse with warm water and gently emulsify until water runs clear. Shampoo and condition.

Final Effect

Style as desired!

Product description

Wella Color Charm Powder Lightener is controlled reliable lightening action. Protecting oil system helps to lock in moisture. Great for all on- and off-the-scalp application techniques and provides up to 7 Levels of Lift. Excellent for highlights with foils or balayage techniques, full head lightening, regrowth applications, and color correction.

Product features

Wella colorcharm Lightener

Use Wella colorcharm Dust-Free Powder Lightener for brilliant blonde results with up to 7 levels of lift. With its controlled and reliable lightening action, the Powder Lightener is ideal for all on- and off-scalp application techniques. It has a protecting oil system to help lock in moisture.

What to Prepare

Wella colorcharm Lightener and Toner T18, bowl & brush, gloves, towel, old t-shirt , protective barrier cream (like coconut oil) and a timer.

Step 1 - Lightening & Root Touch-up

For Root touch-up: 1. Mix 1 part Wella colorcharm lightener with 2 parts 20 volume developer. 2. Apply to the new growth making sure not to overlap with previously lightened hair. 3. Process for 30 minutes or until the roots have reached a light yellow. 4. Mix 1 part Wella colorcharm lightener with 2 parts 10 volume developer and apply to the mid length and ends. 5. Process an additional 20 minutes until hair is pale yellow. Rinse and shampoo.

For first time lightening: 1. Divide the hair into four sections, securing with a clip. 2. Start applying on the back section, 1/2" away from the scalp, taking 1/4" partings to ensure proper saturation and apply on all 4 sections. Process for 20 minutes. 3. Finally, apply on the roots and process until achieving a light pale blonde. Shampoo & condition.

Step 2 - Tone

1. Mix 1 part Wella colorcharm toner T18 with 2 parts 20 volume developer. 2. Apply from roots to ends and process for 15 min. 3. Rinse with warm water and gently emulsify until water runs clear. Shampoo and condition.

Final Effect

Style as desired!

Product description

This is a rich, long-lasting color. Its nourishing avocado conditioner. 100percent gray coverage. The nourishing color treatment that gives you rich, healthy-looking color.

• Country of origin is United States
• The package weight of the product is 1 pounds

User questions & answers

Question:	What does this smell like? I'm looking for a low to no scent
Answer:	Probably lighter. I use only 7/1
Question:	Can use wella color charm hair activating lotion as a developer with this product
Answer:	NO REDS - extremely Natural Result for a light Brown. This is my Amazon review for this product with some tips: EXCELLENT. Covers gray!! - and I have a LOT of gray. *** BUT darker than expected *** I use 6/0 "DARK BLONDE" for a VERY "Natural Light Brown" (not "Blonde" at all). The result is so very natural, because the grays come out a bit lighter, therefore the result is not a totally solid color, which always reveals "colored hair". Instead I get natural looking (very subtle) highlights. Everyone tells me my hair does not look colored at all :) *** IMPORTANT: I use a bit more emulsion than recommended. This seems to do the trick better to cover lots of gray. If your gray is not getting covered, try this trick. And/or try also leaving it on longer - maybe close to one hour? (before washing off). AND if your room temperature is cold, you need to leave it on longer. In a hot day it may need a bit less time.... ...It took some experimenting to get it completely right, but it's WORTH IT !! I will not use anything else :)
Question:	Is 7/71 darker or lighter than 7/7? Thanks
Answer:	What you are describing to me is a color correction. Depending on the level your hair is at now and how dark you want to go you may have to fill the hair first and I would recommend filling it with a Demi Permanent and then finding a Permanent level and tone to go over to have an even tone and color throughout your head. This is really for a Color Specialist Stylist. A lot goes into color correction and without training it can be difficult to do on your own. With that said yes this is the developer you would use with our Wella Color Charm Demi Permanent Hair Color. You never want to cross lines or brands due to not being tested together or made to go together. If you have questions about our Wella Color Charm products please give our licensed stylist's a call at 1-800-935-5273 we will be happy to assist you. Have a Beautiful Hair Day!
Question:	Is the 7/71 medium blonde/brown ash an actual ash, or does it have redish undertones
Answer:	This is the activator/developer. You use it with the colour you want. Below is pic of one of the colour https://www.amazon.com/Wella-Medium-Natural-Brown-Permanent/dp/B00H1U4GTI/ref=sr_1_9_s_it?s=beauty&ie=UTF8&qid=1516802311&sr=1-9&keywords=wella%2Bcolor%2Bcharm&th=1

Product description

Wella Color Charm is the finishing step to enhance or Neutralize warm or cool tones for the perfect shade of blonde. Developed with Liquifuse technology which saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.

• Permanent liquid toner, perfect for beating brass and non brassy look
• Slightly lifts while neutralizing unwanted warmth after lightening.
• Works on naturally blonde or pre-bleached hair.
• Creates hard to achieve shades of blonde such as Platinum and beige.
• Range of tonal color families available.
• Liquid consistency and easy to use bottle application.
• 1:2 Mixing Ratio and process for up to 30 minutes.

About Wella Color Charm

Wella Colorcharm® provides vibrant colors as creative as you are. From permanent to creative hair color, we believe that you are empowered to have control of your beauty.

Product features

Wella colorcharm Toners

Wella colorcharm Permanent Liquid Hair Toners correct or neutralize unwanted warmth on both naturally blonde or prelightened hair and are the perfect partner for creating delicate shades of blonde, like platinum and beige. Wella colorcharm Toners come in liquid form for quick and easy bottle applications. To be used with colorcharm 20 Volume Cream Developer.

What to Prepare

Wella colorcharm Toner T18, bowl & brush or bottle, gloves, towel, old t-shirt , protective barrier cream (like coconut oil) and a timer.

How to Apply

1. Mix 1 part Wella colorcharm toner T18 with 2 parts 20 volume developer. 2. Apply from roots to ends and process for 15 min. 3. Rinse with warm water and gently emulsify until water runs clear. Shampoo and condition *Model has pre-lightened hair at level 10 pale yellow

Final Effect

Style as desired!

Product description

An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.

• Formulated to be completely interminable
• Create any shade desired
• With predictable natural looking

User questions & answers

Question:	Is this a 2oz tube
Answer:	USA
Question:	What developer do i use with 7rg as my hair is predominantly gray
Answer:	Sorry we don't
Question:	Made in
Answer:	Smells good not to strong.
Question:	Do you have 9N pale blonde
Answer:	yes

Product description

Wella Color Charm Paints are 15 shades of intermixable semi-permanent hair color. Wella Color Charm Paints is a gentle acidic PH color.

Product features

FREE OF PARABENS, AMMONIA AND PEROXIDE

PAINTS contain no ammonia, peroxide or parabens. They are ready to go from tube to hair, with no developer needed.

INTERMIXABLE COLORS

Express yourself with a palette of the world’s most wondrous colors, mixable to create any shade. Pick the colors you want, mix together or mix with the pastelizer to find a lighter shade if you desire.

LASTS UP TO 20 WASHES

PAINTS provides vibrant colors as creative as you are, for long-lasting, fade resistant results. Once your masterpiece is created, the color will fade beautifully on tone, lasting up to 20 washes.

Step 1

The lighter your hair, the more visible your results will be. Get the perfect balayage by mixing:

-1 part colorcharm PAINTING Lightener [1]

-2 parts colorcharm PAINTING Developer [2] in a non-metallic bowl.

1. Section off a diamond area on top of the head for better accuracy. Apply as heavy or light as needed for the desired finished effect.

2. Rinse, shampoo and condition hair.

Step 2

1. Section off the area above the nape back of the head closest to the neck area on both sides of the head in addition to the diamond area on the top of the head from STEP 1 for more accuracy when applying colorcharmPAINTS.

Step 3

1. Starting at the nape, separate out 1/4" wide sections of hair and start applying Blue.

2. Continue working across the back, alternating between Blue, Purple, Teal, and Light Blue.

Step 4

1. Continue on both sides until you reach the diamond section on top.

2. Apply Blue to the entire top diamond section.

3. Place the hair as it falls naturally.

4. Proccess for 20 minutes.

5. Rinse only, do not shampoo and style as desired.

Product description

WeIla Color Charm Permanent Liquid Hair Toner with Liquidfuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. The extra mild formulation is ideal for creating delicate shades of blonde – like platinum and beige and neutralizing unwanted warmth after lightening. Great for toning pure double processed blondes. Pre-lighten the hair to desired level before applying toner. Mix 1 part WeIla Color Charm toning color with 2 parts 20 volume WeIla Color Charm developer. Apply to towel dried hair then, develop for up to 30 minutes. Check frequently to see if desired results are achieved. You can customize the toner formula by intermixing shades. For example, if you want a shade that is in between an ash tone and a warm tone, try mixing equal parts of T-18 and T-14 with equal parts of T-11 or T-35.

• Bundle Includes: Wella Color Charm T14 Pale Ash Blonde Permanent Liquid Hair Toner Wella Color Charm 20 Volume Cream Developer 3.6oz
• Works on naturally blonde or pre-bleached hair
• Economical 1:2 mix ratio
• Long-lasting, true-to-tone color
• Vibrant, long-lasting, fade-resistant results

Product description

Wella Color Charm provides vibrant colors as creative as you are. Long-Lasting, fade resistant results with Gelfuse technology.

Product features

Wella colorcharm Gel Permanent

Wella colorcharm Permanent Gel Hair Color with Gelfuse Technology means the speed of a liquid combined with the convenience and conditioning of a cream for natural, true-to- tone, fade resistant results. Predictable results - the color you want is the color you get.

Excellent Gray Coverage

Provides the speed of liquid, conditioning and convenience of cream. For excellent gray coverage that covers even the most resistant grays.

Versatile & Easy- to-use

Wella colorcharm permanent gel haircolor colors are very predictable: the color you want is always the color you get. They are also versatile – ideal for bowl and brush or bottle application for better control.

How it Works

Gelfuse Technology saturates, penetrates and fuses the hair for vibrant, long lasting, fade resistant results.

What to Prepare

Wella colorcharm Permanent Gel 7N & 7NG, bowl & brush, gloves, towel, old t-shirt , protective barrier cream (like coconut oil) and a timer.

Mixing and Applying for First-time Color

All- over color:

1. Section the hair in 4 quadrants by creating a centered part from forehead to nape and from ear to ear. 2. Mix 1 part WELLA colorcharm gel 7N + 7NG with 2 parts 20 vol. developer* 3. Starting at the crown. Take a ½ inch horizontal sections and start applying 1 inch off the scalp through the ends and working towards the nape. Repeat in each quadrant, finishing in the front sections. Process 10 minutes. Do not rinse.

*Mix 1:2 ratio (for example 1oz 7N + 1oz 7NG= 4 oz. 20 vol. developer)

Continue Application & Process

4. Apply all over the roots. Process for additional 30 minutes. Rinse with warm water and gently emulsify until water runs clear. Shampoo and condition

Final Effect

Style as desired!

Product description

WELLA Brilliance Shampoo & Conditioner Coarse Colored Hair,Liter Duo 33.8 oz

• Formulated with luxurious ingredients such as diamond dust, this cleanser enhances colour radiance and leaves hair full of shine. Coarse hair is smoothed, softened and hydrated for a gorgeous finish
• Follow with Wella Professionals Brilliance Conditioner for Coarse Coloured Hair.

User questions & answers

Question:	Is this good for medium thick hair
Answer:	33.8 oz or 1 liter
Question:	Where is this product made...germany or mexico? i had the last bottle from germany and my new bottle says mexico
Answer:	33.8
Question:	Trying to decide which product is best for me the brilliance or enrich? I have shorter hair, dry,colored and naturally curly that I straighten
Answer:	No, this is not color safe. I would suggest any of the sulfate free Paul Mitchell shampoo's and conditioners. Awapuhi Wild Ginger, Color Protect, Ultimate Color Care, Paul Mitchell also has a New product Tea Tree Special Color shampoo and conditioner that I have but is not available on Amazon yet. Call us if your interested.
Question:	Does THe Shampoo and Conditioner stated Thick. I couldn't see if from the picture. Thank you
Answer:	It’s real. Just the same as you would buy at a salon.