11 best fishing lure brands

These brands cater to anglers of various preferences and target species. Here are some well-known fishing lure brands:

  1. Rapala:

    • Rapala is a globally recognized brand famous for its diverse range of fishing lures, particularly for freshwater and saltwater fishing. They produce a wide variety of crankbaits, jerkbaits, and soft plastics.
  2. Berkley:

    • Berkley is known for its soft plastic baits, such as PowerBait and Gulp! These baits are designed to mimic the scent and texture of real bait, making them attractive to fish.
  3. Strike King:

    • Strike King is renowned for its crankbaits, spinnerbaits, and soft plastics. They offer a broad selection of lures for bass, crappie, and other freshwater species.
  4. Yo-Zuri:

    • Yo-Zuri is a Japanese brand known for its high-quality hard baits and fishing lines. They produce a variety of lures suitable for both freshwater and saltwater fishing.
  5. Zoom:

    • Zoom Baits specializes in soft plastic baits like worms, craws, and creatures. Their lures are favored by bass anglers and are known for their durability.
  6. Savage Gear:

    • Savage Gear is recognized for its innovative and realistic-looking lures. They offer a range of hard and soft baits designed to imitate various prey species.
  7. Storm:

    • Storm is a subsidiary of Rapala and is known for its popular line of crankbaits, including the classic "Hot 'N Tot" and "ThunderStick" lures.
  8. Megabass:

    • Megabass is a premium Japanese brand known for its high-end fishing lures. They are known for their attention to detail and realistic designs.
  9. Gary Yamamoto Custom Baits:

    • Gary Yamamoto is famous for his soft plastic baits, particularly the Yamamoto Senko. These baits are highly effective for bass fishing.
  10. Heddon:

    • Heddon is one of the oldest lure manufacturers in the United States. They produce a range of classic lures, including the "Zara Spook" and "Tiny Torpedo."
  11. Lunkerhunt:

    • Lunkerhunt is known for its innovative and lifelike lures. They offer a range of baits, including frogs, insects, and swimbaits.
  12. Keitech:

    • Keitech is a Japanese brand famous for its soft plastic swimbaits and paddle tail lures. They are particularly effective for bass fishing.

These are just a few of the many fishing lure brands available in the market. Anglers often choose lures based on their specific fishing needs, target species, and fishing conditions. It's essential to research and experiment with different brands and lure types to determine what works best for your fishing style and preferences.

Below you can find our editor's choice of the best fishing lure brands on the market
  

YUM Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure - Great Texas Rigged, Wacky Style, Carolina Rigged, Pitched, Etc.

Pradco Outdoor Brands

Based on 1 reviews Check latest price

Product description

The YUM Dinger deserves the reputation as a versatile lure that catches bass whether they’re feeding or not. In fact, no other lure style gets inactive fish to strike like the YUM Dinger. The Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches fish when other lures fail.

  • Country Of Origin : United States
  • The Package Height Of The Product Is 1.25 Inches
  • The Package Length Of The Product Is 5 Inches
  • The Package Width Of The Product Is 1.25 Inches

User questions & answers

Question: How many are in it
Answer: 5” is an 8 pack
Question: Is this a regular 8 oz bag
Answer: I do not see oz. on the bag but there are 8 lures in there.
Question: how many come in the order
Answer: 8 per pack
Question: How many in a package
Answer: Hello, The 6 inch model comes 6 per package. Thank you,
Question: How to unlock the stamp mechanism? I found out. You push down hard to operate the stamp and it unlocks
Answer: That is correct
Question: can I get one with the letter "B
Answer: Yes you can

Rebel Lures Bumble Bug Topwater / Crankbait Fishing Lure, 1 1/2 Inch, 7/64 Ounce

Rebel Lures

Based on 622 reviews Check latest price
  • Country Of Origin: China
  • Model Number: F7412
  • Bugs on the surface attract fish
  • Perfect disguise to attract topwater fish

User questions & answers

Question: It seems liike these are made for fly fishing but it does not state so. I learned not to assume anything. Therefore, can someone let me know
Answer: The Rebel fly is great for bass lure. If you use light line 12lb mono or 8lb braid on a spinning reel it will cast great. Remember bass grew up eating bugs on topwater. They still love bugs even when they become big bass. My Biggest bass on the rebel bumble bug has been 3.25lb. Topwater Johnny Bass fishing (Youtube channel)
Question: how is the best way to rig your fishing line
Answer: I use a very light mono or florocarbon line (6 lb test) with no weight and use this as a top water lure. You won't be able to cast it very far so your target point needs to be close. Recently, I saw bass swimming close to the surface so I threw this lure out and barely let it go below the surface of the water and they went crazy. I caught about 5 bass in a couple of minutes. They hit it fast and hard. I think I caught them in a feeding frenzy. Never experienced anything like this. I hope this helps. Oh, btw, I have the horse fly lure not the bumble bee. They are the same size.
Question: how big is it
Answer: The lure body is about 2 inches. Maybe a few centimeters over...
Question: What does it catch
Answer: It will catch any type of sunfish (crappie, bluegill, pumpkinseed) bass, pickerel, and many other types of freshwater fish. It catches a ton of bluegill!

Booyah Pad Crasher Bullfrog

Booyah

Based on 1 reviews Check latest price

Product description

The same Pad Crasher Frog design with a smaller profile, the Booyah Pad Crasher Frog Jr. makes its name with a great design that crashes through cover without hitting a snag. Its weedless body is made with soft plastic that keeps its shape to prevent hangups, but still collapses easily for strong hooksets.

  • 1 per pack
    • PAD CRASHER TECHNIQUE: Hollow-body frog perfect for throwing in the slop and weeds
    • BODY CONSTRUCTION: Body is structured enough to keep the bait 100% weedless to come over and across sloppy weedbeds, yet soft enough to ensure a solid hookset with a bass strikes
    • TOPWATER LURE: Mocks the frog apperance for hungry topwater bass eaters
    • HOOK STRUCTURE: Features a super-strong double hook and spinnerbait-style legs
    • INCLUDES: 1 Pad Crasher fishing lure
    • Sport type: Outdoor Lifestyle

User questions & answers

Question: what is the size and weight of this Booyah frog
Answer: i believe there's two sizes a 6in and a 3in. they don't weigh very much, but they are the best frogs I've ever used especially in thick lillly pads. I extremely suggest using a rod specifically designed for these type of frogs for better hook set.
Question: Ad shows 3 lures, is this what I get or is it for 1 lure only
Answer: Just 1 lure
Question: What is the color called
Answer: Hello, This color is Cricket Frog. Thanks,
Question: what size hooks on this frog
Answer: Not sure the the exact size hooks but their plenty big enough. This is a great frog and I have caught many large bass over the years with this frog.

Product features

PAD CRASHER TECHNIQUE

Hollow-body frog perfect for throwing in the slop and weeds

BODY CONSTRUCTION

Body is structured enough to keep the bait 100% weedless to come over and across sloppy weedbeds, yet soft enough to ensure a solid hookset with a bass strikes

TOPWATER LURE

Mocks the frog apperance for hungry topwater bass eaters

HOOK STRUCTURE

Features a super-strong double hook and spinnerbait-style legs

Keenso Catfish Rattles, 40 Pcs ABS Fishing Rattles Inline Portable Luminous Rattle for Fishing 3 Colors

Keenso

Based on 2 reviews Check latest price
  • 🐟【Additional Sound】-- Catfish Rattles adds additional noise to your device and hook length.
  • 🐟【Mute & Anti-vibration】-- Our RFishing Rattle Beads emit noise and vibration, which are used to simulate the distress signals of many prey.
  • 🐟【Excellent Detection】-- The Fishing Rattles For Catfishing noise and vibration are determined to be detectable by any sideline passing through the fish.
  • 🐟【Luminous & Vivid】-- The color of the beads acts as a visual stimulus, which is difficult for predatory fish to resist.
  • 🐟【3 Colors】-- This Rattles For Fishing provides 3 different colors, silver, white, red for you to choose, to meet your different needs.

User questions & answers

Question: How is this rigged? Line through the middle
Answer: Bead above and bead below rattle, then line run through and a cork above top bead so bait will float under water
Question: What's the material
Answer: Glad to help you! Our catfish rattles are made of ABS material.
Question: Is it only orange color
Answer: Glad to help you! We have 3 colors: silver, white, red.

Product features

Feature

  • Double Rattle adds additional noise to your device and hook length.
  • Noise and vibration are used to simulate the distress signals of many prey.
  • The dual rattle noise and vibration are determined to be detectable by any sideline passing through the fish.
  • The color of the beads acts as a visual stimulus, which is difficult for predatory fish to resist.
  • 3 different colors for you to choose, meet your different needs.

Rebel Lures Micro Critters Ultralight Crankbait Fishing Lure with Barbless Hook

Rebel Lures

Based on 65 reviews Check latest price
  • Barbless Hooks
  • Lifelike realistic lures for any situation
  • Effective for all gamefish
  • Package Dimensions: 6" L x 2.75" W x 0.75" H

Cotton Cordell Pencil Popper Topwater Fishing Lure

Pradco Outdoor Brands

Based on 1 reviews Check latest price

Product description

The oversized Cotton Cordell Pencil Popper walks a big dog for stripers and other bass, and it’s built tough enough to handle musky and redfish, too.

  • LARGE FISHING: Pencil Popper lure comes in 6 and 7 inch options and known for ideal lures for big fish
  • WEIGHTED TAIL: Weight at the tail end of the fishing lure produces potent action and long casts
  • VERSITILE BAIT: Cordell Pencil Popper original for striped bass fishing, but effective for all big gamefish
  • TOUGH AND DURABLE: Lure built tough enough to handle stripers, bass, musky and redfish
  • FISHING LURE TECHNIQUE: Walk the Dog technique helps attract the fish with lifelike action

User questions & answers

Question: What hooks does it come with ? 3-0 or
Answer: This item is the hook is divided into three .
Question: will blues or spanish mack. hit these from the surf
Answer: I have used this on Blues Many times, I was a surf caster for 30 years... Works on Bass also,,, have a great day
Question: kow much it wieghts
Answer: 6" weighs 1.2oz, 7" weighs 1.68oz
Question: how much does it wait
Answer: It doeant wait much at all. Nit only waits as long as you do.

Rebel Lures Pop-R Topwater Popper Fishing Lure

Rebel

Based on 987 reviews Check latest price

Product description

The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundreds of thousands of dollars in bass tournaments while it was discontinued. After “The Secret Bait of the Pros” was revealed in a major bass fishing magazine, the Pop-R returned to the lineup and sold more than a million lures the first year. The profile and action of the Pop-R make it a favorite of anglers everywhere. It can be worked quickly across the surface like a panicked baitfish or slowly twitched to mimic a meal that’s almost dead, and every speed in between.

  • Three of the most popular Pop-Rs
  • Includes 1-Foxy Momma
  • Includes 1-Foxy Shad
  • Includes 1-Foxy Lady
  • The best bass catching color patterns mean more topwater fun and excitement
  • Sport type: Outdoor Lifestyle

User questions & answers

Question: Are these wood
Answer: No
Question: Are these made in China?? I used in saltwater and had hooks straighten out on larger fish
Answer: Hello, These are built for fresh water fish such as large mouth and small mouth bass. They are not built for salt water. The guys that do use them in salt water do change the hooks out on them. Thanks,
Question: What is the length of the lure
Answer: The BODY of this lure is 2.5 inches long and it weighs exactly 4/10 ounce. There is nothing MAGNUM about this popper.
Question: What colors do you recomend
Answer: Baby bass

Product features

LEGENDARY BAIT

Legendary topwater bait that’s won hundreds of thousands of dollars for anglers in bass tournaments

DISTINCT SOUNDS & ACTIONS

Produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water

EXCITING EXPERIENCE

Small size catches bass, panfish and other gamefish with some of the most exciting topwater bites you’ll ever experience

VARIABLE TECHNIQUE

Can be worked quickly across the surface like a panicked baitfish or slowly twitched to mimic a meal that’s almost dead, and every speed in between

OFTEN COPIED, NEVER MATCHED

The Rebel Pop-R remains the standard by which all other topwater poppers are judged.

Bomber Lures Mullet Slow-Sinking Twitch / Walking Saltwater Fishing Lure - Excellent for Speckled Trout, Redfish, Stripers and More, 3 1/2 Inch, 5/8 Ounce

Bomber

Based on 220 reviews Check latest price
  • Imported
  • GO-TO INSHORE LURE: Slow-sinking twitch/walking lure with erratic action mimics prominent in-shore forage and catches all species of inshore game-fish, including speckled trout, redfish, striped bass and more
  • HIGHLY VERSATILE: Can be fished quickly across the surface in a walk-the-dog fashion to catch active fish hitting the surface, but also can be walked slowly under the surface to catch more inactive fish
  • TOUGH AND DURABLE: Strong, #2 saltwater grade hooks and durable corrosion-resistant body and hardware to handle the toughest conditions and even the toothiest fish
  • UNIQUE ACTION: Features a unique super-slow-sinking action that catches fish with a variety of retrieves; Weighs 5/8-ounce and casts well even against the ever-present wind
  • EFFECTIVE SIZE AND COLORS: At 3 ½-inches in length, the Mullet fits into the most-effective size category to appeal to all inshore fish; Available in 8 saltwater-specific color patterns that fish love
  • Sport type: Water Sports

User questions & answers

Question: How long is it
Answer: Hello, These are 3.5 inches long. Thank you,

Cotton Cordell C.C. Spoon Spinner-Bait Fishing Lure

Pradco Outdoor Brands

Based on 151 reviews Check latest price

Product description

Cotton Cordell Spoons are masters of deception for bass, walleye, panfish and any number of gamefish. They flutter into the strike zone like a wounded baitfish, then strike back with an iron-clad hookset.

  • Spoons are masters of deception for bass, walleye, panfish and any number of gamefish
  • They flutter into the strike zone like a wounded baitfish, then strike back with an iron-clad hookset
  • Multiple sizes and weights for all species of gamefish
  • Hammered sides produce baitfish flash
  • Flutter jig with eratic action; Erratic action simulating wounded baitfish

User questions & answers

Question: Where can I buy large spoons 5 inch or bigger
Answer: At west marine
Question: These remind me of casting spoons for salt water Blue's & Striper's , are thy the same
Answer: Yes. Better. Than. A. Spoon. This. One. Originally called Hopkins..This. one. Is. A. Medium. size. I. Bought. It. But. Also. Like. The. Bigger weight. And size.
Question: What size is recommended for large & smallmouth bass? Purchased 3/4 oz today & the hooks seem too small
Answer: 3/4 ounce is the perfect all around weight for water 15 to 60 feet deep. I switch the hooks to a size 4 or size 6.
Question: do they come individually or 2 per pack
Answer: They always come with 2 per pack. Even the smaller size ones.

Smithwick Lures Floating Rattlin' Rogue Fishing Lure

Smithwick

Based on 124 reviews Check latest price

Product description

Each spring, the cry "It's Rogue Time" is familiar anywhere anglers fish for bass. But over the years, anglers have found that the Rogue and its attractive rattles and wounded action will produce year-round. Either cast for bass or trolled for walleye, the Smithwick Rattlin' Rogue stands alone among jerkbaits.

  • Loud rattle to call fish and moves with the rolling side-to-side motion of a wounded baitfish
  • Cast or trolled it draws attention of many kinds of gamefish, including bass, walleyes, stripers and trout
  • Colors have been carefully designed to match various models’ most common uses
  • A big bite for big fish
  • Jerk bait is an essential lure during the spring or anytime shallow fish are looking up for a bite

User questions & answers

Question: how long are these. i cant see the size anywhere
Answer: about 4 inches
Question: The lips on floating rogues break off frequently. Can I buy replacement lips
Answer: Np but they are easy to make and replace with epoxy
Question: what is the length
Answer: Size : 11.4cmWeight : 9.4gHook size : # 6Maximum dive depth : about 60cmColor : Gold Roguefrom one heart
Question: I'm interested in the Smithwick Rattlin Rogue Blue Back Silver Side Orange Belly lure. How long is it
Answer: Not sure but one is 4.5 and 5" suspending and floating. I always change hooks 1 size larger. I Have had large fish bend existing hooks. Its a hot color so is perch. Its a favorite. Note fish may be deeper on brighter days

Arbogast Jitterbug Topwater Bass Fishing Lure - Excellent for Night Fishing

Pradco Outdoor Brands

Based on 907 reviews Check latest price

Product description

Well respected as THE topwater lure for night fishing, the Jitterbug has proven its power to ignite explosive strikes throughout the day. Fred Arbogast’s Jitterbug was first introduced in 1937. The Jitterbug has a double-cupped lip, placed at precisely the correct angle it produces a loud, rhythmic, surface-busting sound proven to be irresistible to every known surface feeding fish … especially bass.

  • TOPWATER LURE: Jitterbug is proven its power to ignite explosive strikes on topwater fish
  • DOUBLE-CUPPED LIP: Placed at precisely the correct angle it produces a lout, rhythmic, surface-busting sound proven to be irresistible to every known surface feeding fish - especially bass
  • LEGENDARY TOP WATER LURE: Arbogast Jitterbug is a legendary top water lure with a sound millions of anglers can immediately recognize
  • ALL DAY LURE: Ideal fishing lure for anytime of the day - morning, noon and night
  • DOUBLE HOOK DESIGN: Jittbug provides 2 hook design to secure capture on topwater strikes

User questions & answers

Question: is this a 3 inch jitterbug lure and does it have a clicker inside?? thanks..it does show that it is 4 and a half for the size
Answer: It is about 3 inches but does not have a clicker
Question: settle the comments/reviews is this lure the jitterbug perch weedless or not
Answer: Jitterbug is a floating lure, it only grab weeds on the surface. Using it at night you know right away if it grabs a weed the plop plop just stops.
Question: Why do they call it the clicker fire tiger? does it rattle like a rattle trap lure. with the bb's inside
Answer: Fire tiger refers to the pattern on the lure. The clicker I am assuming because the lure does make noise, however there are no bb’s inside.
Question: Will this be effective for pike?? seems like a good fit but i have no experience fishing in alaska...i'm from the lower
Answer: Hello I’m not a pike fisherman, I’m a southeastern type of fisherman. No pike! I think if you presented right and at the right time of day- the pike would hit this top water lure! Good luck!

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