11 best shampoo toners for blondes

• The only parabem & sulfate free purple shampoo on Amazon! PETA approved cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, grey, blonde, bleached and highlighted hair for a radiant, brighter color
• Bold by B Uniq - Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones
• Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide
• PETA Approved Vegan & Cruelty Free: Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair
• Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair
• Packaging is Fully Recyclable - Bottle is made from recycled plastic and the box is fully recycable too. Please recycle post purchase to help us with our goal of reducing the effects of plastic waste on our environment

User questions & answers

Question:	Is this product cruelty free
Answer:	Hi - my name is Florentina from B Uniq, the manufacturers of the shampoo. I am glad to tell you that yes, our shampoo is cruelty free :)
Question:	Can this be used on grey hair with some dark brown? I’ve been letting it go grey but do have some yellowing on parts of the grey I want silver
Answer:	It should not have any effect on dark hair... It will simply take away the yellowing-grey...
Question:	can this be used with hair that has been straightened
Answer:	Yes, it can be used on hair that has been straightened.
Question:	How long do I leave it in for ash blonde
Answer:	It varies for each individual depending on how brassy their hair is and how porous or non porous it. No one can give you a specific amount of time. Follow the directions given to you on the paper provided in the box. If it doesn't get rid of all the brassiness, add more time to the time that you leave it in.

Product features

Purple Shampoo Conditioner Set Sulfate Free for Blonde Silver and Violet Hair.- Excellent for removing Yellow and Brass tones

Specially Formulated Purple Shampoo and Conditioner​ Set helps eliminate discolorations and brassy highlights from Blonde, Sliver, Grey and Platinum Colored hair. Enhanced with natural botanicals extracts and oils formulated for all hair types.

This purple toner​ shampoo and conditioner set will leave your hair silky smooth and shiny. Our products are rigorously tested for quality. We make sure that each product meets our quality standards

Purple Shampoo & Conditioner Set contains natural oils and extracts remove brassy highlights and discolorations from blonde and silver hair. Enriched with to enhance shine and boost protection from exposure, our​ hydrating conditioner ​and shampoo set also is infused with natural extracts, oils, silk protein and Shea butter.

Our conditioner​ and shampoo set gently cleanses and brighten blonde, platinum, and silver tone hair while deeply nourishing it with beneficial ingredients such as Hydrolyzed Silk Protein and Natural oils. This wonderful set is formulated to work together to extend and protect hair color and hair quality, keeping it from looking brassy or yellow. Help nourish, moisturize and repairs hair for a better shine and glow, leaving it soft and manageable. makes it silky soft and smooth and aids in curl definitions. The Natural oil present help fight hair loss, resulting in stronger, thicker, and younger looking hair.

THE SCIENCE BEHIND OUR FORMULATION

The ultra-pigmented purple shampoo is specially formulated for light hair; the violet-tinted formula enhances blonde, white and silver coloring by boosting cool tones in the hair.

Purple shampoo can be used on grey hair that needs a silvery brightness boost to remove yellow hues caused by environmental pollutants.

BOLD UNIQ by B Uniq range is formulated with Pro-Vitamin B5 and is sulphate and paraben-free to revive shine and softens strands.

Purple shampoo usage depends on preferred hair tone – adjust usage from every other wash until desired color look is achieved. Use alongside your regular shampoo and conditioner for hair to remain vibrant between salon visits.

HOW DOES IT WORK?

BOLD UNIQ by B Uniq Purple Shampoo deposits violet pigments on to the hair to cancel out yellow tones. As purple and yellow are opposing colors on the color wheel, hair appears lighter and brighter. The violet pigment sits on the surface of the hair and washes out within 6-8 washes.

With regular use, purple shampoo can help you achieve anything from muting brassy tones for a warm honey blonde to a cool white platinum, depending on hair shade and how long it’s left on the hair.

HINTS & TIPS!

1. If you over-do it and your hair is too violet, don’t panic! Use a clarifying shampoo to remove the purple tinge from your hair.

2. Wait at least two weeks after having hair bleached, permed or colored before using a purple shampoo and leave on for only 1-3 minutes. As color treatments can make hair more porous, the result may be an uneven, patchy look if used soon after dyeing.

TIPS TO AVOID COLOUR TRANSFER!

We have included a pair of disposable gloves in your purchase to prevent color transfer onto your hands during application.

We recommend using disposable gloves for every application to avoid staining.

Always follow the instructions for great results. Look out for the e-guide sent with every order which is packed with tips and tricks to get the best results possible!

Product description

Fudge Clean Blonde Violet-Toning Shampoo 8.4 oz. It purifies and nourishes blonde hair. Removes yellow tone from blonde hair. Neutralizes violet pigment that knock out unwanted tones frombrassy blonde hair

• Removes yellow tones from blonde hair
• Neutralizes violet pigment counteracts the unwanted tones in brassy blonde hair
• Purifies and nourishes blonde hair

User questions & answers

Question:	does it dry out your hair
Answer:	You don't need a purple conditioner with the shampoo..this stuff really works. In fact, a purple conditioner used with the shampoo would be too much! Use with a good conditioner that you like.
Question:	Is this tested on animals or use animal ingredients
Answer:	Yes. Silver, platinum and blonde hair are brighter and its helps cancel out any brassiness.
Question:	What are the ingredients
Answer:	Hi Samantha, it does come in 33.8 oz :)
Question:	How soon can this be used after bleaching and toning hair
Answer:	I 100% agree with you. I just received my new bottle. I’ve purchased several times and it’s no longer that thick purple. It was very watery???

Product description

EverPure Purple Brass Toning Purple Shampoo with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. 100% Sulfate Free, Paraben Free, No Harsh Salts and Vegan No animal derived ingredients or by-products. Formula not tested on animals.

• L'Oreal Paris EverPure Purple Sulfate Free Shampoo neutralizes brassy yellow and orange tones in hair, leaves hair brighter
• Hair Care system with shampoo and conditioner for color-treated hair - for all Blonde Hair, Bleached Hair, Highlighted Brown Hair and Silver Hair
• Moisturizing hair shampoo is infused with Hibiscus and Purple Dye, tones brassy hair and leaves hair deeply moisturized
• Formula is 100 Percent Sulfate Free, Paraben Free, Free of Harsh Salts, Gluten Free and Vegan, formula not tested on animals
• For best results, use shampoo and conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine

User questions & answers

Question:	My hair is colored with Loreal ( 5C ) cool medium brown anti brass permanent color is this ok to use? Because it's definitely needed
Answer:	I don't have an answer, but I just bought 6 bottles. I love it
Question:	My hair is white that is yellowing. What can get yellow out, no purple
Answer:	I color treat my hair and use this shampoo and I have noticed no effect on the color washing out any quicker than normal.
Question:	I'm sensitive to smells. Can anyone tell me what it smells like
Answer:	I have color treated hair and bleached, I use this shampoo for my scalp and the hydrating conditioner. I don’t feel like this drys my hair ir strips it. I feel like it helps Nourish it.
Question:	How long do I leave it on for on orange/dark yellow hair
Answer:	Id suggest something more gentle for kids,depending on their age. Kids are very particular when it comes to scent and this shampoo isnt "tear free"

Product features

EverPure Purple System

Sulfate-free EverPure Purple System with hibiscus + purple dye neutralizes brassiness, deeply moisturizes and leaves hair brighter. For all blonde, bleached, highlighted brunettes and silver hair. Use EverPure Purple Shampoo & Conditioner 2-3 times a week instead of usual shampoo. For more intense results, gradually increase leave-in time and frequency of use and try Anti-Brass Purple Mask for extra toning power.

• Purple toning shampoo - Keep blonde hair color looking fresh with our purple shampoo for blonde hair care and help your tresses look clean bright and stunning instead of dull and brassy
• Toner for blonde hair - Maintaining bleached hair has never been easier with our blonde toner shampoo formulated to preserve your desired hair color by removing unwanted brassiness and warm undertones
• Blonde hair shampoo - Color treated hair often leads to dry scalp but our clarifying shampoo can help by moisturizing the scalp and clearing away product build up hair oil and the presence of flakes
• Keratin hair treatment - Our color safe shampoo works wonders for restoring and maintaining your desired hair color and moisture with the help of keratin and other natural oils without sulfates
• Premium quality hair care - Treat your blonde or platinum hair to our purple shampoo for color treated hair that you can feel good about with our paraben sulfate and cruelty free vegan formula

User questions & answers

Question:	Is this product just for people who dye their hair or also for those naturally blonde? I have dirty blonde hair and would like it lighter
Answer:	Hi ,This is more brown . Thanks !
Question:	How often should this be used
Answer:	no it buttons at the one end and does not have ties, you just get your comforter in it and I have not had a problem with it so far..it stays put
Question:	Is this safe if i had a keratin straightening trestment or will it strip out
Answer:	I ordered a king size set for my queen bed. I like it to be bigger. I received 2 shams and no pillow cases. I think that was a mistake. I woukd ask that company to send you the second sham. It's a beautiful set.
Question:	Can I use this shampoo if I have keratin
Answer:	I don’t know if you can, I got the set and it’s beautiful

• COLOR DEPOSIT FORMULA REMOVES ORANGE YELLOW & BRASSY TONES - Toning Shampoo with Intense Pigment Neutralizes Brassiness. Color Corrector & Lightener for Bleached Blond Brunette Highlighted Ombre & Balayage
• PROFESSIONAL DEEP CLEANSING & CLARIFYING EFFECT- Keratin Moroccan Argan & Essential Oils Extracts in Hydrating Herbal Complex for Extra Clean Healthy Sexy Shiny Hair. Best Luxury Protein Cleanser
• BRILLIANT WOW COLOR BETWEEN SALON VISITS - Unique Brightener with UV Protection for Rich Perfect Color. Lightening Shampoo Restores Highlights. Brightening Brilliance Booster to Vivid Light & Brown Hair
• REPAIRING HYDRATION CARE FOR DRY DAMAGED HAIR - Intensive Restoration for Extremely Brittle Chemically Treated & Dyed Hair. Anti Breakage Restorative Moisture Therapy for Daily Damage Control & Health
• SAFE ULTRA GLOSS SOLUTION FOR SILKY SMOOTH HAIR - Anti Frizz Moisturizing Treatment Gives Coarse Thick Thin Wavy & Curly Hair Shine & Shimmer. Cruelty Paraben & Sulfate Free Product Without Alcohol

Product features

About Vitamins Hair Cosmetics:

Vitamins Hair Cosmetics, founded back in 1943, has been manufacturing premium cruelty free hair care products ever since.

Uncompromising product quality is fundamental to Vitamins Hair Cosmetics, persisting non-stop, for more than 70 years, to maintain and out-do its outstanding reputation among customers.

Throughout this process, careful consideration and great efforts merge into each of our products, resulting in extraordinary specialized treatment solutions for all hair types & issues...

Over the years, Vitamins Hair Cosmetics realized that different hair types require different treatments - The goal is to develop the ultimate solution for every known hair type and need, for both women and men.

Vitamins Hair Cosmetics' Keratin products are enriched with a unique complex containing Keratin extract, Moroccan Argan Oil, Wheat Germ (Triticum Vulgare) Oil and Vitamin E, working together to obtain optimal results...

Vitamins Hair Cosmetics keratin products are manufactured for more than 20 years and until recently sold ONLY to top hairdressing professional boutique salons! Now these are finally available to the general public...

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Keratin Line Comparison Table:

Vitamins Purple Blue Hair Shampoo Main Benefits:

Our keratin purple blue shampoo hair toner is a unique clarifying deep cleansing shampoo which is specifically designed to effectively remove yellow & orange brassy hair tones... It is perfect for bleached, colored, dyed, tinted, platinum, highlighted, natural blonde, gray or silver hair.

In addition it consists of UV filters, aimed to preserve the hair coloring and reduce the natural color fading process.

Feed your hair with a boost of hydration, rehabilitate split ends & broken strands, control the frizz & provide a vital soft, silky, shiny & healthy appearance.

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Directions of Use:

- Wear the provided hand glove to prevent color staining of your hands.

- Apply a palm sized quantity of the Keratin Purple Blue Shampoo to hair from an inch above the roots to ends. Massage in thoroughly.

- Wait 1-2 minutes and rinse off to remove brassy yellow tones.

- For best results, use with Vitamins' Keratin Purple Blue Mask.

- Recommended usage: Up to 3 times a week.

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Please Note: The Purple Blue Shampoo and Purple Blue Hair Mask are highly concentrated. We recommend to first test the product on a small section of the underside of your hair and then apply as needed

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Manufacturing Premium Cruelty Free Hair Care Products Since 1943...

Over the years, since 1943, Vitamins Hair Cosmetics realized that different hair types require different specialized treatments to provide more effective solutions.

Thus, the company created various hair masks, shampoos, leave in conditioners and hair serums for the various hair types!

This allowed Vitamins Hair Cosmetics to create more personalized hair products in order to provide powerful hair therapy results...

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Optimizing Since 1943

Vitamins Hair Cosmetics have been manufacturing proven professional premium cruelty free hair care products for more than 70 years, optimizing the formulas ever since, in order to obtain best sustainable results!

Advanced Unique Herbal Complex

Every product of Vitamins Hair Cosmetics is enriched with a unique advanced herbal complex of essential oils and plant extracts, ideal & proven to work together to provide optimal results for each specific product...

Hair Type Personalization

Over the years, Vitamins Hair Cosmetics realized that different hair types require different treatments and solutions, so they started to develop personalized therapies per each hair type, addressing the needs of both women & men

Professional Hair Care at Home

Vitamins Hair Cosmetics hair care products are optimally manufactured and sold for years to top hairdressing professional boutique salons! ONLY lately these products have become available to the general public end customer...

Product description

Redken Color Extend Blondage Conditioner is a color-depositing and protecting purple conditioner and hair toner for blonde and highlighted hair. This conditioner features citric acid to strengthen and repair blonde hair from the core and pure violet (purple) pigments to remove unwanted brassiness to leave your blonde hair color cool and bright. This formula gently detangles, strengthens, and moisturizes in one step.

Brand Story

Redken is the #1 professional brand in North America. Powered by science, prescribed by professionals, Redken creates products with the highest quality ingredients, delivering powerful hair transformations for all hair types.

Product features

IS PURPLE SHAMPOO RIGHT FOR YOU?

Is your blonde, highlighted hair starting to look brassy? Instantly strengthen and tone blonde hair in one step with Redken's Color Extend Blondage Haircare system. Redken's Color Extend Blondage Haircare system features purple pigments to counteract yellow undertones for a noticeably cooler blonde result. The system features the Triple Acid Protein Complex to strengthen and increase hair elasticity to ensure strong, bright blonde hair color with every use.

• Eliminate brass, kick up luminosity: Award winning Purple Toning Shampoo powers up blonde, silver and grey hair by extending color & lifting away all brassy, yellow tones - the ideal shampoo for sweaty gym buildup, “tricky cases”, platinum hair & perfect as a blue shampoo, shampoo for grey hair, or silver shampoo.
• PCA Technology, total lightening control: The only high-performance Purple Shampoo for blonde hair toner that leverages the power of precise color adjustment – a silver shampoo technology that delivers lighter and lighter results, the longer you leave it on. Just 2 to 5 minutes for instant results - your confidence will thank you!
• 100% Money Back Guarantee - breakthrough formulation, fast results: You’ll notice a difference day one, guaranteed. How do we know? This tested, proven violet toning shampoo for blond hair is better than other award winning color shampoo formulations. So go ahead, click add to cart now and extend your luminescent salon color until your next appointment - or your money back.
• The UV & Damage Defender: Shampoo for grey hair, silver and blonde extends salon color well beyond the typical time, no matter how unique your hair color. Our passion-driven, protein-rich Purple Shampoo for brassy hair complex defies the most common causes of environment-related damage, blase tones, breakage, and split ends, for radiant hair that looks healthy under any lighting – even at the gym.
• Bye bye sweat, buildup, dirt & grime...hello hair they can’t stop touching! If you want touchably soft hair that matches that life you’ve worked so hard to create, get this shampoo for brassy hair now. We added extra nutrient-rich, lather-enhancing plant-based compounds that science shows lifts away grime, dirt and excess oil, so your hair feels silky soft and managed.

User questions & answers

Question:	Love the shampoo but has left a stain on my shower shelf. Any ideas how to remove ring stain
Answer:	Purple shampoo neutralizes yellow tones of your hair. It helps get rid of the brassy tones. I have black hair and got it bleached and it turned orangey in a few days. After leaving this on my hair for 15-20 mins, the orange hues turned into a goldish ashy tone. I hope that helps.
Question:	Still waiting on my free bottle....it's been 3 months
Answer:	I am not a hair stylist but, a toner is different than a toning shampoo. I toner is a straight chemical and a toning shampoo takes out that yellowish color banana peel color and makes it more of a vibrant banana fruit blonde. A toner will take out the didn't leave in long enough brassy orange/yellow, where the shampoo takes out the yellow brass. The shampoo is easier on your hair.
Question:	Gluten free
Answer:	All it does is makes blonde a cooler tone. So any red, orange, or yellows will go away. It doesn't do anything for brown really, I just think it will take care of the warm tones. It won't fade color, just removes the warm. Even if you don't like the effect, a couple of washes and it will turn back.
Question:	What are the ingredients? Thank you
Answer:	Love this Poo! If I use with regular conditioner my silver/white hair is brighter with very little blue/purple tone. When I want to kick up the blue/purple tone I use a purple conditioner.

Product features

Get Total Color Control

Eliminate the brass and bring on the sass. If you’re looking for the best way to blast away sweat, grime, build up and extend your perfect salon color, without harsh, hair damaging chemicals then you’ll love Kick Purple Shampoo for Blonde, Silver & Grey hair. Luminosity boosting compounds penetrate deep into your follicles, lifting away brassiness, yellow tones, and environmental yuck, while providing UV defying protection – for radiant, lustrously touchable hair that looks amazing weeks after the salon.

PCA - The Worlds First Power Color Extender - Lighten As Little or As Light as You’d Like!

Kick Purple Shampoo boasts the only high-performance Precise Color Adjustment technology, allowing you to lighten hair as much or as little as you’d like as quickly as 2 to 5 minutes.

Stop Hiding, Start Shining

Stop hiding the color you’ve so passionately created and let the sun reflect your true luminosity with Kick Purple Toner Shampoo. Our PASSION-DRIVEN protein rich purple shampoo for brassy hair complex defies the most common causes of environment-related damage, blase tones, breakage and split ends for RADIANT HAIR that looks healthy under any lighting

Get Hair as Rocking as the Life You’ve Worked So Hard to Create

Powerful, potent, nutrient-rich botanicals develop into a nourishing, grime fighting lather, quickly, naturally and easily lifting away all the greasy, grimy, gym sweat build up your hairs collected along your journey to create the life (and body) you want.

Powerful, Potent, Proven & Stylist Approved

Don’t let your hair take second place. At Kick Active, we believe second place is never good enough. That’s why we formulate powerful, potent, stylist-recommended hair enhancement products that boast 100% safe ingredients – because your health AND your hair matter!

Product description

Parana The Perfect Blonde Toning Masque

• Toning Masque
• Perfect Blonde
• Parana

User questions & answers

Question:	I have recently died my hair a lighter blonde than it already is and it turned my roots yellow? Will this help take that yellow out and make it blonde
Answer:	Yellow and purple make brown. So no. You have to bleach it lighter which will still have yellow tones to it but this stuff will tone down those gold tones and make it look more blond. If you hair is a lighter yellow almost white then it can actually make your hair purplish if you leave in on for a while. I actually don’t know what your hair looks like but at salons hairstyles use purple glazes on your hair to make it more ashy or more blond to get gold tones out. This made my hair soft too. I just didn’t like the smell of it. Hope this helped.
Question:	Will it change the color of my brown lowlights...I don't want them to lighten at all
Answer:	It'll tone them. So if they're a warmer brown or any brassiness in them, yes. It did to mine at least.
Question:	Why is there a safety warning
Answer:	Not sure unless they are talking about using it too much too where your hair turns purple ;)
Question:	Is this tested on animals
Answer:	As far as Pravana products no animals has been used or tested with their products.

• Don't Wash Away Your Color; Our richly foaming, color safe shampoo is sulfate free and uses specially formulated violet pigments to neutralize unwanted yellow and brassy tones, leaving your hair color looking fresh and vibrant
• Like You Just Left The Salon; dpHUE Cool Blonde hydrating shampoo adds shine and vitality to keep your hair color looking fresh between salon visits; Kick Brass!
• Healthy Hair Everyday; Cool Blonde Shampoo can be used weekly or as often as needed; Leave on longer for extra toning power; Silk proteins and Hibiscus Flower extract strengthen hair, improve luster, and increase brightness
• Gentle And Effective; dpHUE Cool Blonde Shampoo gently cleanses impurities, leaving hair feeling soft, shiny and healthy without stripping color; No Parabens, Sulfates, Phthalates, Gluten, Silicone; Animal-friendly and made in the USA
• Meet Your New Favorite Shampoo; Whether you’ve never tried a violet shampoo or a blue shampoo or you feel like you’ve tried them all, we’re confident you just found your go-to shampoo for color treated hair

Product features

Rich Purple Shampoo

Cool Blonde Shampoo gently cleanses while using specially formulated purple pigments to neutralize unwanted yellow and brassy tones, leaving blonde hair color looking fresh between salon visits. Our sulfate free, Leaping Bunny Certified formula doesn’t strip hair color or dry out hair. It can be used on color treated or natural blonde hair.

Hydrating Purple Conditioner

Cool Blonde Conditioner weightlessly conditions and uses specially formulated purple pigments to neutralize unwanted yellow and brassy tones, leaving blonde hair color looking fresh between salon visits. Leave on longer for extra conditioning benefits to hydrate hair.

Quality Ingredients

These rich formulas are made with silk proteins and Hibiscus Flower Extract. Cool Blonde Shampoo is formulated to strengthen hair, improve luster and increase brightness. Follow up with Cool Blonde Conditioner to add softness, shine and detangle strands.

• UNIQUE FORMULA: Unlike other color depositing shampoos, Color Mask Rose Pink Shampoo deposits pigment while cleansing color-treated hair as gently as possible, increasing shine and effectively removing static.
• PINK PIGMENT: Color Mask Rose Shampoo deposits pink pigment in blonde and colored light brown hair. The lighter your hair is, the more intense the pink color will be. Also ideal as a toner for maintaining your pink hair dye color! The pigment is semi-permanent. Will not color natural light brown hair.
• VEGAN: Color Masks are 100% vegan and sulfate free, for a non-drying effect. Our packaging is made with sustainable materials.
• CRUELTY-FREE: Four Reasons product line is cruelty-free, and never tested on animals.
• REFRESH HAIR COLOR: Wash hair with Color Mask Rose Shampoo and pair with Color Mask Rose Treatment, or your favorite conditioner.

User questions & answers

Question:	Is it sulfate free
Answer:	It will lightly fade every time you wash your hair. We recommend you use the Shampoo in place of regular shampoo every time you want to refresh the color.
Question:	Does this bleed each time you wash your hair
Answer:	Yes!
Question:	Can you use this in the shower like a regular shampoo
Answer:	It works by itself as well! You can use both for a stronger deposit, if you like.
Question:	Do you need to buy the conditioner also or does it work by itself
Answer:	Hello and thanks for your question. The listing is only for one single tub of Elvive Dream Lengths Long Hair Mask for Long Damaged Hair 300ml

Product features

Color Mask Shampoo

Tinting shampoo for light or dyed hair. The color pigments give a strong pink tone and maintain the hair color. Gently cleanses dyed hair, sulfate-free. Effectively removes electricity and gives shine.

Why Color Mask?

As a beauty company, our greatest responsibility is to create and diversify a person’s idea of beauty, while inspiring respect for everyone’s own uniqueness.

We encourage everyone to appreciate themselves as they are, and offer tools for creating a positive self-image through marketing communications and preventative charity work.

Why Color Mask?

All our products are made in Finland and at our partner factories in Europe, which have been granted an ISO 22716:2007 certificate. Our products meet the criteria of the EU regulation on cosmetic products and Good Manufacturing Practices (GMP).

We ensure the high quality of our products and their suitability for use in hair salons by collaborating with Finnish hair care professionals in product testing.

Why Color Mask?

Our products only contain the very best ingredients also from an ethical standpoint. In 2019, up to 95% of our products are vegan. Our goal is to make 100% of our products vegan by the end of 2020

Why Color Mask?

In our packaging, we use recyclable materials and promote their recycling by package labeling and sustainability communications.

Our goal is to replace all our plastic packaging with recycled and bioplastic or other more ecologicaI packaging materials without compromising the products’ effectiveness and user experience.

1 We

We at Four Reasons are a family – loud – composed - lively – laughing – creative – sometimes a little odd. Every one of us is unique. You fit in well.

2 Love

Love. That’s why we do this. It’s about passion. It sparkles, grows and breaks limits. It means daring to color outside the lines.

3 Real

We value authenticity. Our products are beautiful to look at and even lovelier to use. They are made of the best ingredients in a responsible way, and they meet the strictest quality criteria. They work, it’s that simple.

4 You

We know that life can be wonderful – sad – fun – boring – and sometimes complicated.We want your good hair days to be fantastic and the bad ones to be better. We want you to feel the most beautiful by being yourself.

• LIFE IS TOO SHORT FOR BAD HAIR DAYS! Whatever your hair style, Pro:Voke’s color enhancing purple shampoo is an easy and simple solution to achieve great hair days from the comfort of your home. Always look your best; feel your best!
• COMPLETELY REMOVES BRASSY TONES. Rated best in class thanks to our advanced technologies, which contain UV filters and a unique mix of purple and blue pigments that counteract yellow & orange colors. Keeps your hair color bright and radiant.
• EXTEND TIME BETWEEN TRIPS TO THE HAIR SALON. See results after just one wash! Revive your hair to look and feel amazing, without frequent trips to the salon. Save your time and money for the important things in your life.
• HYDRATE AND REJUVENATE YOUR HAIR. Market-leading hydrating AquaPlex technology provides the nourishment colored hair needs. Our strengthening shampoo will keep your locks soft and strong, while shielding color from fading or looking dull.
• SULFATE, PARABEN, AND SILICONE-FREE. Illuminex is our advanced range, specifically formulated for color treated hair. Sulfate-free products are kinder to your hair, helping keep its vibrant color for longer.

Product features

Pro:Voke Illuminex Strengthening Purple Shampoo & Conditioner

Tired of your hair color going dull, or your dyed hair getting dry and damaged? Pro:Voke knows these struggles all too well. Our purple shampoo and conditioner were developed by hair color experts to eliminate brassy tones while keeping your hair soft and hydrated.

The purple and blue pigments help counteract yellow/orange colors to keep your hair looking bright and radiant. And thanks to our proprietary AquaPlex technology, Pro:Voke shampoos and conditioners provide the nourishment colored hair needs to look and feel its best!

No Salon? No Problem

Extend time between trips to the salon by keeping your hair looking its best from the comfort of your own home! You’ll notice results after just one wash using Pro:Voke Purple Shampoo and Conditioner. These products work together to revive your hair color and repair damages, leaving your hair soft and silky smooth.

Don’t Lather, Don’t Matter

Our vegan formulation is paraben and silicone-free, and does not contain any harmful chemicals. Our products are also free of sulfates, which is why they don’t lather as much as some other shampoos. But that doesn’t mean they don’t work as effectively! It’s simply a result of using natural ingredients in our formulas.

Better Together

Leave the shampoo in for 5 minutes and the conditioner for 3 minutes before rinsing them out. For more intensified results, leave the conditioner in for up to an hour to give our formulation more time to work its magic. Use Pro:Voke Illuminex Touch of Silver Purple Shampoo and Conditioner together for optimal results.