13 best lush purple shampoos

• MISSION: We're on a mission to rid the world of plastic waste while offering our customers 100% sustainable, ethically sourced products, made from natural and effective ingredients. Better for you. Better for the planet.
• PROBLEM: Plastic. Over 40% of plastic comes from product packaging (We're changing that!) 80 Billion plastic bottles disposed of around the world each year are from shampoo & conditioner alone. 8 Million tonnes of plastic end up in the ocean every year. 9/10 fish have ingested microplastics according to studies. By 2050 there will be more plastic in the sea than fish. Only 9% of ALL plastic ever made has been recycled. Every person on earth consumes 40,000 microplastics each year.
• SOLUTION: Ethique is the world's first zero waste and most sustainable lifestyle beauty brand. We use biodegradable ingredients and compostable packaging so all our solid bars leave no trace (except the luscious skin and hair it leaves behind, of course!). Our products are super concentrated so by switching to beauty bars, you're saving plastic bottles going to landfill. Ethique is New Zealand's highest scoring BCorp as well as carbon fiber neutral and living ware employer.
• JOURNEY: To date we saved our planet from over 8 million plastic bottles! We’ve converted thousands of fans to plastic free beauty and are genuinely making a difference to the amount of plastic waste made and disposed of every year. Our new goal is to save 50 million by 2025 (and we're on track already!). To put our money where our mouth is, each year 20% of our profit goes to charities fighting alongside us to protect the planet. Join the revolution and #giveupthebottle
• TONE IT DOWN: 3 Plastic Bottles Prevented - 2.7 Liters of water saved. Say ba-bye to brass and frizz, and hello to bright, bouncy curls! With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra color power – combo with Tone It Down solid conditioner for luminous locks.

User questions & answers

Question:	Can you tell the difference between the purple shampoo bar & the purple conditioner bar
Answer:	Hi there! Thank you for your interest in our L'Oreal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo. This product is meant for all Blonde hair, bleached hair, Highlighted brown hair and silver hair. If you feel like your hair has brass to it feel free to use this product at least once for best result… see more
Question:	Does it help detangle? Most conditioners do but I’m not familiar with bars
Answer:	Vinegar Rinse to Whiten Gray Hair Mix one tablespoon of apple cider vinegar with one gallon of water. After shampooing your hair, rinse your hair using the vinegar and apple cider mixture. Work it through your hair and rinse well with clean water. Condition with a conditioner that is white and style as usual found this on the internet There’s also one with hydrogen peroxide Mix equal parts of 3% hydrogen peroxide, water and your favorite conditioner in a spray bottle. Spray clean, damp, non-conditioned hair with the mixture. Comb through the hair with a wide-toothed comb or pick. Leave on for 15 to 20 minutes before rinsing. Repeat once a week to prevent buildup. Hope this help
Question:	Is this made in the USA
Answer:	I wonder if different people smell differently when smelling the same thing. The descriptions I'm reading don't smell like that to me at all. It is strong scent while using, not afterward. I have to agree with those who said, it smells like men's cologne.
Question:	Is this good for dyed blondes or natural
Answer:	Thank you for your question on the L'Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo. For best results we recommend that once the hair starts looking brassy use up to 2-3 times a week instead of your usual shampoo. Apply to wet hair and massage into lather. Rinse thoroughly. Follow with EverPure Brass Toning Purple Conditioner. We hope that this information is helpful.

Product features

We're on a mission to eradicate the world of plastic waste and we want you to be a part of it.

We started our revolution in 2012 when our founder, Brianne, began making natural beauty bars, in her kitchen, as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.

Since then, Ethique has grown out of a Kiwi kitchen into a fully-fledged, award-winning International beauty brand. We're conquering the beauty world one bar at a time.

Today, we've stopped over 6,000,000 plastic bottles ending up in landfills - and that's just the start of it...

• ArtNaturals Purple Shampoo and Conditioner Set is specially formulated to protect, balance and tone bleached blonde and silver-colored hair.
• The Shampoo’s formula helps neutralize brassiness, hydrates, and revitalizes dry, brittle hair.
• The Conditioner is a non-stripping formula that helps to deeply moisturize and stimulate scalp circulation as it locks in color on color-treated hair.
• Duo contains coconut extract to help repair split ends, and promotes glossy, re-conditioned hair. Infused with Vitamin E to stimulate scalp circulation, help repair damaged hair follicles, and encourage healthy new growth.
• Shampoo’s surfactant-free formula will not strip hair of color and is natural.

User questions & answers

Question:	Can i use thos shampoo twice a week
Answer:	No, but it works the same as the purple shampoos
Question:	I have really fine hair and products with coconut oil often weigh my hair down - will this do the same
Answer:	No
Question:	Is this Sulfate free
Answer:	Yes. I use it daily.
Question:	Animal tested? Someone said no, but I don't see the bunny logo
Answer:	This one brightens by making it look lighter/more blonde. The purple one tones hair taking the brassy tones out only.

Product features

BALANCE, TONE, AND PROTECT

Formulated to protect, balance, and tone bleached blonde and silver colored hair.

RESTORE COLOR TREATED HAIR

Use on grey, blonde, bleached, and color treated hair.

HYDRATE DRY HAIR

Coconut extract hydrates the scalp and helps dry hair retain moisture. It also aids in repairing split ends and restoring your hair’s bounce and volume.

RESTORATIVE FORMULA

Natural and organic ingredients help repair hair damage and prevent any effects from heat and excess styling.

• The only parabem & sulfate free purple shampoo on Amazon! PETA approved cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, grey, blonde, bleached and highlighted hair for a radiant, brighter color
• Bold by B Uniq - Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones
• Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide
• PETA Approved Vegan & Cruelty Free: Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair
• Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair
• Packaging is Fully Recyclable - Bottle is made from recycled plastic and the box is fully recycable too. Please recycle post purchase to help us with our goal of reducing the effects of plastic waste on our environment

User questions & answers

Question:	Is this product cruelty free
Answer:	Hi - my name is Florentina from B Uniq, the manufacturers of the shampoo. I am glad to tell you that yes, our shampoo is cruelty free :)
Question:	Can this be used on grey hair with some dark brown? I’ve been letting it go grey but do have some yellowing on parts of the grey I want silver
Answer:	It should not have any effect on dark hair... It will simply take away the yellowing-grey...
Question:	can this be used with hair that has been straightened
Answer:	Yes, it can be used on hair that has been straightened.
Question:	How long do I leave it in for ash blonde
Answer:	It varies for each individual depending on how brassy their hair is and how porous or non porous it. No one can give you a specific amount of time. Follow the directions given to you on the paper provided in the box. If it doesn't get rid of all the brassiness, add more time to the time that you leave it in.

Product features

Purple Shampoo Conditioner Set Sulfate Free for Blonde Silver and Violet Hair.- Excellent for removing Yellow and Brass tones

Specially Formulated Purple Shampoo and Conditioner​ Set helps eliminate discolorations and brassy highlights from Blonde, Sliver, Grey and Platinum Colored hair. Enhanced with natural botanicals extracts and oils formulated for all hair types.

This purple toner​ shampoo and conditioner set will leave your hair silky smooth and shiny. Our products are rigorously tested for quality. We make sure that each product meets our quality standards

Purple Shampoo & Conditioner Set contains natural oils and extracts remove brassy highlights and discolorations from blonde and silver hair. Enriched with to enhance shine and boost protection from exposure, our​ hydrating conditioner ​and shampoo set also is infused with natural extracts, oils, silk protein and Shea butter.

Our conditioner​ and shampoo set gently cleanses and brighten blonde, platinum, and silver tone hair while deeply nourishing it with beneficial ingredients such as Hydrolyzed Silk Protein and Natural oils. This wonderful set is formulated to work together to extend and protect hair color and hair quality, keeping it from looking brassy or yellow. Help nourish, moisturize and repairs hair for a better shine and glow, leaving it soft and manageable. makes it silky soft and smooth and aids in curl definitions. The Natural oil present help fight hair loss, resulting in stronger, thicker, and younger looking hair.

THE SCIENCE BEHIND OUR FORMULATION

The ultra-pigmented purple shampoo is specially formulated for light hair; the violet-tinted formula enhances blonde, white and silver coloring by boosting cool tones in the hair.

Purple shampoo can be used on grey hair that needs a silvery brightness boost to remove yellow hues caused by environmental pollutants.

BOLD UNIQ by B Uniq range is formulated with Pro-Vitamin B5 and is sulphate and paraben-free to revive shine and softens strands.

Purple shampoo usage depends on preferred hair tone – adjust usage from every other wash until desired color look is achieved. Use alongside your regular shampoo and conditioner for hair to remain vibrant between salon visits.

HOW DOES IT WORK?

BOLD UNIQ by B Uniq Purple Shampoo deposits violet pigments on to the hair to cancel out yellow tones. As purple and yellow are opposing colors on the color wheel, hair appears lighter and brighter. The violet pigment sits on the surface of the hair and washes out within 6-8 washes.

With regular use, purple shampoo can help you achieve anything from muting brassy tones for a warm honey blonde to a cool white platinum, depending on hair shade and how long it’s left on the hair.

HINTS & TIPS!

1. If you over-do it and your hair is too violet, don’t panic! Use a clarifying shampoo to remove the purple tinge from your hair.

2. Wait at least two weeks after having hair bleached, permed or colored before using a purple shampoo and leave on for only 1-3 minutes. As color treatments can make hair more porous, the result may be an uneven, patchy look if used soon after dyeing.

TIPS TO AVOID COLOUR TRANSFER!

We have included a pair of disposable gloves in your purchase to prevent color transfer onto your hands during application.

We recommend using disposable gloves for every application to avoid staining.

Always follow the instructions for great results. Look out for the e-guide sent with every order which is packed with tips and tricks to get the best results possible!

Product description

Matrix total results so Silver Shampoo for Unisex.

Brand Story

MATRIX is a leading professional hair care and hair color brand worldwide. We aim to provide professional hairdressers and their clients with hair care and styling products that inspire creativity and deliver superior results.

Product features

Illuminate Your Blonde

Total Results So Silver has the perfect blend of neutralizing

pigments at every stage to neutralize yellow & gold tones.

Best for Blondes, Platinums, and Greys.

Product description

A tone correcting shampoo for blonde hair. Helps gently cleanse blondes while refreshing and conditioning hair. Contains purple toning pigment to neutralize brassy tones in blondes and enhance cool tones. Blended with Polyquaternium 10 to prevent and control frizz, static and flyaway. Improves blonde vibrancy and imparts shine. Leaves hair soft, smooth and manageable. Great for chemically treated hair

• Helps gently cleanse blondes while refreshing and conditioning hair.To be used once a week and the product is colour safe
• Contains purple toning pigment to neutralize brassy tones in blondes and enhance cool tones
• Blended with Polyquaternium 10 to prevent and control frizz, static and flyaway

User questions & answers

Question:	My natualr hair is dark blond and I got highlights done 2 weeks ago. Some of them turned ashy which don't like. Will this shampoo help tone it
Answer:	Well the shampoo bar I purchased is purple, the conditioner bar I got is not purple, it’s actually cream colored. So I’m not sure. My conditioner bar was also a little bit smaller than the shampoo bar so maybe in that way you could tell. They smell a little different too. But again, mine is creamy.
Question:	whats toning and what exactly does it do for hair
Answer:	Oh yes it does! I have hair down the middle of my back and it works great. I do use a detangling brush while the conditioner is in, so when I rinse I can let it dry naturally, as with no more brushing I have a wave. I love this stuff and the shampoo so much I'm using it exclusively, altho I originally bought it for travel. I only wish the conditioner bar was the same size as the shampoo bar. That said I'm on my 1st bars and it is lasting a long time!! It leaves your hair more conditioned than others too.
Question:	I have brown lowlights and blonde highlights. Is this safe to use with the brown? Will it fade the color quicker
Answer:	No, it’s a New Zealand company.
Question:	Just purchased this but wondering if I can just use a regular conditioner or do I have to get a purple conditioner too
Answer:	It is great for dyed blondes. Takes the brassy look out and doesn't strip hair color. My hair is much healthier since using the Ethnique shampoo and conditioner.

Product features

TIGI Bed Head Dumb Blonde Purple Toning Shampoo

• For blonde hair
• Purple toning pigments help to increase cool tones and banish yellow and brassy tones in blonde hair
• Improves blonde vibrancy and adds shine
• Hair looks and feels smooth and soft with reduced flyways and friz
• To be used once a week
• Colour safe

FOR NATURAL/CHEMICAL BLONDES

Banish brassy and yellow tones to enhance vibrant, bright, brilliant blonde. This specially-formulated shampoo is powered by violet toners to banish brassiness and brighten blonde hair, while cleansers and conditioners help refresh, detangle and control frizz.

Product description

John Frieda Violet Crush Purple Shampoo kisses brassiness goodbye in as little as one wash. Get that bright, salon-fresh blonde look at home with John Frieda for Blondes Violet Crush Purple Conditioner. This intense formula cleanses while instantly neutralizes brassy tones for fresh and brighter hair. Deposits crushed violet pigments into blonde hair to counter-act yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use. An advanced formula with crushed violet pigments, this purple conditioner restores and moisturizes all shades of blonde hair.

• KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your hair with Violet Crush Shampoo and Conditioner.
• SALON-FRESH COLOR - Color-treated and highlighted blonde hair has never looked so bright, fresh and cool.
• CRUSHED VIOLET PIGMENTS - An advanced formula with crushed violet pigments, this purple conditioner restores and moisturizes all shades of blonde hair.
• COOLER, BRIGHTER BLONDE - Neutralizes stubborn brassy tones in 1 use for cooler, brighter blonde.
• CLEANSE YOUR BLONDE HAIR - Wash and cleanse your blonde hair, leaving hair feeling revitalized and salon-fresh.

User questions & answers

Question:	Shampooing with it once didn't help. Has anyone used this as a mask on their hair and let it sit for 15 - 20 minutes
Answer:	definitely. this shampoo is designed for daily use or as needed to avoid brassines and ashy tones. my 6 yr old neice uses it on her natural blond hair and her mom is very happy wth the results.
Question:	Is this sulfate free
Answer:	I suggest that you try the product in person. All ArtNaturals products come with an absolute satisfaction guarantee, so you can always return it if it does not suit you even if you have used the product. I personally have received no returns on this set and many clients have informed me that they are extremely pleased with the results.
Question:	Can I use in my sinver hair
Answer:	Yes, both the shampoo and conditioner are sulfate free.
Question:	Can I use this immediately after bleaching
Answer:	these are not tested on animals. while not pictured, the bunny logo is present on the actual bottles.

• Eliminate brass, kick up luminosity: Award winning Purple Toning Shampoo powers up blonde, silver and grey hair by extending color & lifting away all brassy, yellow tones - the ideal shampoo for sweaty gym buildup, “tricky cases”, platinum hair & perfect as a blue shampoo, shampoo for grey hair, or silver shampoo.
• PCA Technology, total lightening control: The only high-performance Purple Shampoo for blonde hair toner that leverages the power of precise color adjustment – a silver shampoo technology that delivers lighter and lighter results, the longer you leave it on. Just 2 to 5 minutes for instant results - your confidence will thank you!
• 100% Money Back Guarantee - breakthrough formulation, fast results: You’ll notice a difference day one, guaranteed. How do we know? This tested, proven violet toning shampoo for blond hair is better than other award winning color shampoo formulations. So go ahead, click add to cart now and extend your luminescent salon color until your next appointment - or your money back.
• The UV & Damage Defender: Shampoo for grey hair, silver and blonde extends salon color well beyond the typical time, no matter how unique your hair color. Our passion-driven, protein-rich Purple Shampoo for brassy hair complex defies the most common causes of environment-related damage, blase tones, breakage, and split ends, for radiant hair that looks healthy under any lighting – even at the gym.
• Bye bye sweat, buildup, dirt & grime...hello hair they can’t stop touching! If you want touchably soft hair that matches that life you’ve worked so hard to create, get this shampoo for brassy hair now. We added extra nutrient-rich, lather-enhancing plant-based compounds that science shows lifts away grime, dirt and excess oil, so your hair feels silky soft and managed.

User questions & answers

Question:	Love the shampoo but has left a stain on my shower shelf. Any ideas how to remove ring stain
Answer:	Purple shampoo neutralizes yellow tones of your hair. It helps get rid of the brassy tones. I have black hair and got it bleached and it turned orangey in a few days. After leaving this on my hair for 15-20 mins, the orange hues turned into a goldish ashy tone. I hope that helps.
Question:	Still waiting on my free bottle....it's been 3 months
Answer:	I am not a hair stylist but, a toner is different than a toning shampoo. I toner is a straight chemical and a toning shampoo takes out that yellowish color banana peel color and makes it more of a vibrant banana fruit blonde. A toner will take out the didn't leave in long enough brassy orange/yellow, where the shampoo takes out the yellow brass. The shampoo is easier on your hair.
Question:	Gluten free
Answer:	All it does is makes blonde a cooler tone. So any red, orange, or yellows will go away. It doesn't do anything for brown really, I just think it will take care of the warm tones. It won't fade color, just removes the warm. Even if you don't like the effect, a couple of washes and it will turn back.
Question:	What are the ingredients? Thank you
Answer:	Love this Poo! If I use with regular conditioner my silver/white hair is brighter with very little blue/purple tone. When I want to kick up the blue/purple tone I use a purple conditioner.

Product features

Get Total Color Control

Eliminate the brass and bring on the sass. If you’re looking for the best way to blast away sweat, grime, build up and extend your perfect salon color, without harsh, hair damaging chemicals then you’ll love Kick Purple Shampoo for Blonde, Silver & Grey hair. Luminosity boosting compounds penetrate deep into your follicles, lifting away brassiness, yellow tones, and environmental yuck, while providing UV defying protection – for radiant, lustrously touchable hair that looks amazing weeks after the salon.

PCA - The Worlds First Power Color Extender - Lighten As Little or As Light as You’d Like!

Kick Purple Shampoo boasts the only high-performance Precise Color Adjustment technology, allowing you to lighten hair as much or as little as you’d like as quickly as 2 to 5 minutes.

Stop Hiding, Start Shining

Stop hiding the color you’ve so passionately created and let the sun reflect your true luminosity with Kick Purple Toner Shampoo. Our PASSION-DRIVEN protein rich purple shampoo for brassy hair complex defies the most common causes of environment-related damage, blase tones, breakage and split ends for RADIANT HAIR that looks healthy under any lighting

Get Hair as Rocking as the Life You’ve Worked So Hard to Create

Powerful, potent, nutrient-rich botanicals develop into a nourishing, grime fighting lather, quickly, naturally and easily lifting away all the greasy, grimy, gym sweat build up your hairs collected along your journey to create the life (and body) you want.

Powerful, Potent, Proven & Stylist Approved

Don’t let your hair take second place. At Kick Active, we believe second place is never good enough. That’s why we formulate powerful, potent, stylist-recommended hair enhancement products that boast 100% safe ingredients – because your health AND your hair matter!

• Exfoliating shampoo for scalp
• Enhances waves
• Detox without losing volume
• Give your scalp The scrub of its life
• Quantity: 8.2 Ounce

User questions & answers

Question:	Is this shampoo/conditioner safe for color treated hair
Answer:	Yes i did and love the result ,,, even i tried it in dry hair for like 20 min and it dis work , i use it twice a week with the conditioner .
Question:	Is this sulfate free
Answer:	Our Violet Crush Purple Shampoo does contain sulfates safe for hair!
Question:	The ingredients state “fragrance” is Limolene part of this fragrance? I’m very allergic
Answer:	absolutely, it's good at taking out the red / bronze
Question:	What type of glycerin is used? Soy
Answer:	To keep blonde always looking salon fresh, it’s best to introduce Violet Crush Purple Shampoo from the first wash after a salon color application. We hope this helps!

Product features

Hawaiian Sea Salt Conditioner

• Removing Oil Without Stripping hair
• Removing Dry Skin From Your Scalp
• Smoothing Cuticles
• Gently Exfoliating
• Removing Product Buildup
• Making Your Hair Soft & Manageable
• Has A Lovely Fresh Ocean Scent

Hawaiian Sea Shampoo - For Big Bouncy Hair

For hair with a beach babe vibe use our Hawaiian Shampoo. Sea Salt will remove oil, impurities and give your scalp the scrub of its life. Treat your hair to a holiday and give it added oomph and amazing freshness. The Beach Boys playing softly in the background will amplify the effects!

Vegan Friendly - Cruelty Free - Contains No Parabens

How Does Sea Salt Benefit Your Hair?

If you have oily hair, for example, sea salt can work to absorb this excess oil, or alternatively if you suffer from dry flakes, sea salt can help.

Tutti Frutti Shower Jellies

Who needs shower gel when you can have shower jelly. Each of our delightful jellies will leave you with a zing in your step. The revitalizing fruity scents will waken your mind and body leaving you feeling renewed and refreshed.

Unicorn Dreams Bath Soap & Shave Cream

Cleanse, shave and moisturize. This multi-tasker might look sweet and delicate but its super-rich creamy lather will leave you believing in magic. It will remove grime, prickly bits and soften your body, leaving you happy as a unicorn eating cake on a rainbow.

Goddess Sugar Scrub

Scrub away your scaly bits with the Goddess scrub, sweet and dreamy with added skin softeners, our scrub will exfoliate your top and your bottom. use in the shower once or twice a week to reveal your inner Goddess.

Soak Away Epsom Salts

Enjoy the powers of Soak Away. An all in one soother and relaxer. Soak Away is filled with the natural goodness of Eucalyptus. destress your day and pamper yourself in the heavenly scent of the Australian Outback.

Product description

Ever Pure Purple brass toning purple shampoo and conditioner with hibiscus and purple dye neutralizes brassy yellow to orange tones while keeping your hair hydrated. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. 100% Sulfate Free, Paraben Free, No harsh Salts and vegan No Animal derived ingredients or by-products. Formula not tested on animals.

• Toning Purple Shampoo and Conditioner: This Toning Purple Shampoo and Conditioner with hibiscus and purple dye helps hydrate and neutralize brassy yellow and orange tones in in blonde hair, bleached hair, highlighted brown hair and silver hair
• Neutralizes Brassy Tones: Color-treated hair requires special care, and this formula is especially gentle, keeping color pure for up to 4 weeks with no weigh down and featuring the delicate scent of hibiscus
• Sulfate Free Hair Care: Experience a rich, creamy formula and a fresh aromatic fragrance that blooms. Gentle on color and 100% free of sulfates, paraben, gluten, dyes, and formulated with vegan ingredients
• The Ever Collection: You can have a sulfate-free, salon quality hair care routine that’s tailor made for your specific hair care needs and concerns, including for dry, damaged, frizzy, thin or color treated hair
• L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products & unique expertise from beauty experts in makeup, skin care, hair care, styling & hair color

User questions & answers

Question:	My hair is colored with Loreal ( 5C ) cool medium brown anti brass permanent color is this ok to use? Because it's definitely needed
Answer:	Hi there! Thank you for your interest in our L'Oreal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo. This product is meant for all Blonde hair, bleached hair, Highlighted brown hair and silver hair. If you feel like your hair has brass to it feel free to use this product at least once for best result… see more
Question:	My hair is white that is yellowing. What can get yellow out, no purple
Answer:	Vinegar Rinse to Whiten Gray Hair Mix one tablespoon of apple cider vinegar with one gallon of water. After shampooing your hair, rinse your hair using the vinegar and apple cider mixture. Work it through your hair and rinse well with clean water. Condition with a conditioner that is white and style as usual found this on the internet There’s also one with hydrogen peroxide Mix equal parts of 3% hydrogen peroxide, water and your favorite conditioner in a spray bottle. Spray clean, damp, non-conditioned hair with the mixture. Comb through the hair with a wide-toothed comb or pick. Leave on for 15 to 20 minutes before rinsing. Repeat once a week to prevent buildup. Hope this help
Question:	I'm sensitive to smells. Can anyone tell me what it smells like
Answer:	I wonder if different people smell differently when smelling the same thing. The descriptions I'm reading don't smell like that to me at all. It is strong scent while using, not afterward. I have to agree with those who said, it smells like men's cologne.
Question:	How long do I leave it on for on orange/dark yellow hair
Answer:	Thank you for your question on the L'Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo. For best results we recommend that once the hair starts looking brassy use up to 2-3 times a week instead of your usual shampoo. Apply to wet hair and massage into lather. Rinse thoroughly. Follow with EverPure Brass Toning Purple Conditioner. We hope that this information is helpful.

Product features

EverPure Purple System

Sulfate-free EverPure Purple System with hibiscus + purple dye neutralizes brassiness, deeply moisturizes and leaves hair brighter. For all blonde, bleached, highlighted brunettes and silver hair. Use EverPure Purple Shampoo & Conditioner 2-3 times a week instead of usual shampoo. For more intense results, gradually increase leave-in time and frequency of use and try Anti-Brass Purple Mask for extra toning power.

Product description

Is your blonde, highlighted hair starting to look brassy? Instantly strengthen and tone blonde hair in one step with Redken's Color Extend Blondage Haircare system. Redken's Color Extend Blondage Haircare system features purple pigments to counteract yellow undertones for a noticeably cooler blonde result. The system features the Triple Acid Protein Complex to strengthen and increase hair elasticity to ensure strong, bright blonde hair color with every use.

Brand Story

Redken is a professional haircare and haircolor company dedicated to providing science backed products, inspiring education and unparalleled creativity for consumers and stylists alike

Product features

IS PURPLE SHAMPOO RIGHT FOR YOU?

Is your blonde, highlighted hair starting to look brassy? Instantly strengthen and tone blonde hair in one step with Redken's Color Extend Blondage Haircare system. Redken's Color Extend Blondage Haircare system features purple pigments to counteract yellow undertones for a noticeably cooler blonde result. The system features the Triple Acid Protein Complex to strengthen and increase hair elasticity to ensure strong, bright blonde hair color with every use.

Product description

amika Bust Your Brass Cool Blonde Shampoo is an ultra-violet shampoo that keeps blonde color light and bright. Key Ingredients: Sea buckthorn berry is rich in vitamin C and A, antioxidants and healthy omega fatty acids, including the essential omega-7. Wild Cherry Bark Extract brings out color, shine and softness in all shades of natural and color-treated hair. Helps keep hair manageable, smooth and silky. Hydrolyzed Keratin restores moisture, elasticity, luster and smoothness. Avocado Oil provides nourishment from protein, vitamin A, D, E, B6, amino acids, folic acid and minerals. Free of MIT/MCI, formaldehydes, formaldehyde-releasing agents, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, sulfates, parabens, phthalates, gluten, mineral oil, sodium chloride and petrochemicals. Has less than one percent synthetic fragrances. Vegetarian-friendly and cruelty-free. Safe for color-treated, Brazilian-treated and keratin-treated hair.

Brand Story

hey there, we’re amika. a friend to hair, hairstylists, to her, him, you & them. the name amika means friend in the language Esperanto & is a symbol of our belief in the power of community and the beauty of diversity.

Product features

bust your brass

Stop brassiness in its tracks with this ultra-violet shampoo that keeps blonde color light and bright.

benefits

• Ultra-violet formula counteracts harsh brassy tones.
• Wild Cherry Bark Extract brings out color, shine, and softness in all shades of natural and color-treated hair.
• Fortifies hair with nutrients like protein, vitamin A, D, E, B, amino acids, and minerals
• Helps keep hair manageable, smooth and silky.

our products

full of super stuff.

We hunted down one of the most potent natural ingredients on the planet, Sea Buckthorn Berry. This "SUPERFRUIT" is one of the few plant sources of the fatty-acid Omega 7 (responsible for increasing synthesis of elastin and collagen) making it the ultimate holy grail ingredient for hair and scalp.

We added a scent you can’t forget, and well the rest is history.

amika Bust Your Brass Cool Blonde Conditioner

Keep blonde hair light, bright and soft with this violet-pigmented conditioner, formulated to zap brass.

amika Bust Your Brass Violet Leave-In Treatment Foam

Violet-pigmented, no-rinse conditioning treatment that keeps blonde color bright while providing an extra dose of nourishment to stressed locks.

Foam format allows for the violet pigment to spread easy + evenly.

amika The Wizard Detangling Primer

Meet the first step in every haircare routine – a weightless, multi-benefit priming spray that detangles, cuts blow dry time and protects against thermal and environmental damage. Leaves hair smooth, soft and radiant.

our story

hey there, we’re amika. a friend to hair, hairstylists, to her, him, you & them.

the name amika means friend in the language Esperanto & is a symbol of our belief in the power of community and the beauty of diversity.

Straight out of Brooklyn, where creativity and culture are a way of life. We’re a collective of creatives, hairstylists, chemists, and product junkies that like to bend the rules. This leads to some pretty radical thinking from our packaging, to our company values, and the products we make. The result is a culture of inclusion, positivity and fun.

Product description

Thousands of Woman Are Experiencing the POWER of Marc Daniels Purple Shampoo…and now you can too! Take your hair from brassy to beautiful.



POWERFUL PURPLE SHAMPOO WITH EXCLUSIVE FORMULA FROM AUSTRALIAN NATIVE BLUE CYPRESS OIL THAT ACTUALLY WORKS



Marc Daniels Purple Shampoo is formulated for results. Unlike other brands of purple shampoo, Marc Daniels Purple Shampoo is infused with Australian Native Blue Cypress Oil, a remarkable cobalt blue oil with naturally restorative purple pigments.



Perfect for blonde, color treated, highlighted, grey or silver hair, our shampoo will neutralize brassy yellow and orange tones, enhance faded highlights and leave your hair looking natural, nourished and shiny.



Shampoo is certified Cruelty Free, Paraben Free, Sulfate Free, Vegan Friendly and no added MIT and Silicones. Our Purple Shampoo is enriched with 100% natural ingredients.



The PROVEN science behind our products make it truly unmatched. Sustainably extracted from Blue Cypress Tree, this naturally occurring purple pigment helps eliminate and prevent unwanted brassy tones in your hair. Shampoo also contains Sage Leaf Extract which brings shine and luster to your hair and Rosemary Leaf Extract to speed up hair growth, improves scalp condition and acts as an excellent anti-oxidant for damaged hair.



Unlike traditional purple shampoos that are known for their unpleasant smell, Marc Daniels shampoo has a Light Pleasant Scent that our customers love.



We’re confident you’ll love the look and feel of your hair after using Marc Daniels Powerful Purple Shampoo. We stand behind our products with 100% Satisfaction Guarantee.

• OUR POWERFUL PURPLE SHAMPOO IS NOW SULFATE FREE! Natural Blue Cypress Oil instantly neutralizes brassy yellow tones in blonde, highlighted, bleached, color treated, grey or silver hair. NEW packaging, SAME great results!
• RESTORES, INCREASES SHINE & SOFTENS THE HAIR: Pro-vitamin B5 strengthens, regenerates, and restores dull, dry, brittle, hair - leaving your hair soft and healthy, with gleaming luster and shine. Provides hair with UV protection from the sun.
• DEEP HYDRATION FOR BLONDE HAIR: Shampoo is enriched with hydrating properties to rehydrate the lost moisture in hair. The only purple shampoo that helps eliminate frizz. LIGHT PLEASANT SCENT.
• HERBAL BLEND PREVENTS DAMAGED HAIR: Natural Sage and Rosemary Leaf Extracts, with Vitamins A &C speeds up hair growth, improves scalp condition, and are natural anti-oxidants for damaged hair. Excellent for sensitive scalps
• SULFATE FREE, PARABEN FREE, CRUALTY FREE, VEGAN FRIENDLY: Our purple shampoo has no added silicones, or MIT, and will not strip the color. If you are not happy with the results return for full refund.

User questions & answers

Question:	what to use to yellow out of white hair
Answer:	Try acetone nail polish remover.
Question:	What does it smell like
Answer:	My bottle arrived quickly, within a week. You might want to send them an email.
Question:	Is it good for dyeing hair
Answer:	Hi! While several of our products are made with Gluten-free ingredients, they may be manufactured on shared machinery that processes Gluten for other formulations; as such, we cannot guarantee that there are not trace amounts of Gluten in any of our products. While those who avoid Gluten as a preference or due to an ingestion intolerance may enjoy our products, I would not recommend that someone with a severe allergy do so given the above. Joylene Customer Care Team Kick Active
Question:	Does it take the yellow out of gray hair
Answer:	Methylchloroisothiazolinone is an inexpensive preservative that is unfortunately found in many brands of shampoo/conditioner/skin care products. It is not safe. Not only can it be a skin irritant but it can also cause chemical burns. Lung toxicity and neurotoxicity have also been linked to that particular preservative. Fortunately, that preservative has been banned in the U.K. due to its dangerous side effects. Because it’s so inexpensive and extends the shelf life of the product first life, the United States is allowing it. It’s about money...as always. You may be allergic, but you may still notice an itchy scalp. That is the toxins seeping in...avoid any product that has preservatives ending in “isothiazolinone.”

Product features

Small changes in product size & weight lead to lower carbon emissions.

We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Product description

Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell. This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a violet-tinted, color-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine. Hair Type: Ideal for Color-Treated Hair. Fragrance: Refreshing cucumber melon scent with soft underlying notes of violet and water flower. Stylist Tip: Use weekly to keep icy blondes looking cool and eliminate gold or yellow tones.

Brand Story

Paul Mitchell is results-driven hair care from John Paul Mitchell Systems—the leader of salon-quality products committed to the professional beauty industry. Every purchase supports JPMS salons with a commission.

Product features

Paul Mitchell Platinum Blonde Shampoo

1. Wash with purple shampoo to cool brassy tones in natural and color-treated blonde hair.

Paul Mitchell Platinum Blonde Conditioner

2. Follow with purple conditioner to hydrate hair and intensify shine.

Paul Mitchell Platinum Blonde Toning Spray

3. Spray on damp hair to further help neutralize brassiness with shimmery, violet-tinted pigments.