13 best toning shampoos for unisexes

Product description

This shampoo illuminates your blonde hair with cool toned shine. This violet pigment infused shampoo, with sulphate free cleansers, neutralises brassy tones. It leaves blonde hair moisturised and soft.

• This shampoo illuminates your blonde hair with cool toned shine
• This violet pigment infused shampoo, with sulphate free cleansers, neutralises brassy tones
• It leaves blonde hair moisturised and soft.
• Hair type: Color Treated

Product description

This gentle care formula prolongs radiance of blonde tones and cares for color-treated blonde hair. Brightens shine, prevents damage, protects against uv rays and cleanses as it softens and detangles.

• This gentle care formula prolongs radiance of blonde tones and cares for color-treated blonde hair
• It prevents damage, protects against uv rays
• It softens and detangles the hairs

User questions & answers

Question:	I left it on too long. and now i have purple hair. how do i get that out now
Answer:	Needs cord
Question:	Is it sulfate free
Answer:	Yes
Question:	Is this safe to use on my brown highlighted hair? My brown is brassy and so is the blonde color I'm trying to brighten up
Answer:	No
Question:	Does this purple shampoo dry out hair
Answer:	I really liked it dries my nails very quickly.

Product description

A neutralizing shampoo for grey white or very blonde hair enriched with magnesium & anti-yellowing agents help combat unwanted brassy tones. Enhances color shine while nourishing & protecting hair fiber leaves hair soft & clean.

• Delivering expert help with moisture, shine, smoothness, softness, UV protection
• Ideal for daily use
• It is recommended for daily use

User questions & answers

Question:	How to use this product
Answer:	It'll wash out; my girlfriend experienced this with a few strands of her hair. It comes out within a few washes, but if you want it out fast, try a clarifying shampoo or dawn dish soap. It should strip it out. You might have to wash it a few times.
Question:	is this blue or purple
Answer:	No, it is not sulfate free. And to be honest, I have to change my former review.This product is harsh and drying. It does do what it says regardingremoving brass. But if your hair was like mine, BADLY DAMAGED,I wouldn't ever use this. I stopped using it altogether. It made my hair like straw after a short while.So oddly enough, guess what I use it for now?It cleans my jewelry sparkling clean! How harsh is that to clean my jewelry!Yikes! All my reviews are totally honest because I care about people.I would not make this up.
Question:	Which is the difference between this Magnesium and the silver shampoo
Answer:	It should be fine. But if the blonde is super light, platinum or lighter, it will turn your hair purple. Don't leave it on too long!
Question:	What does it neutralize
Answer:	I know everyone else said this does not dry out your hair.But if your hair is already severely damaged from bleaching, like mine was,it will dry it out. Each time I used this product it got worse. Pieces of hairs just broke off and fell of all over my tops.I stopped using it. I guess if your hair is pretty healthy, maybe it might be okay.But I would not chance it on fragile hair.That's just my honest experience.

Product description

Scruples Platinum Shine Shampoo, 8.5 Fluid Ounce

• PURPLE SHAMPOO- This purple shampoo will tone out any unwanted colors and leave you with the perfect tone of blonde. Purple negates the unwanted orange, yellow and brassy tones that leave blonde hair looking dull.
• REMOVES BRASSY TONES- This purple shampoo for blonde hair is used to remove brassy tones not just from bleached hair but also from natural blonde hair. This is done to give you a richer and cooler tone of blonde and neutralize the warmth of the color of your hair.
• SULFATE-FREE- This Scruples shampoo is sulfate free, which means it won’t strip your hair of it’s natural nutrients and oils. This helps maintain the softness of your hair and ensures its longevity.
• TONING SHAMPOO- This toning shampoo is used to counteract the brassiness that naturally develops in hair due to the sun, hard water, or even heat styling. This process is a useful step in having blonde hair.
• FOR BROWN, BLONDE, GRAY HAIR- This platinum blonde shampoo can be used to remove brassy tones from any hair color. It can be used by blondes of any tone, from dark blonde to platinum.

User questions & answers

Question:	What do you guys use as a conditioner with this? I didnt see a purple conditoner option
Answer:	I was told by my hairdresser to use this product once a week to keep the brassiness away. For blondes or white hair.
Question:	Is this shampoo good for dyed silver hair
Answer:	It’s purple.
Question:	Is this really 33.8 oz? The other option is like 8oz for only a few bucks less. Just trying to see if you really get this much
Answer:	I really don't know. I used the shampoo only once and my hair looked like I was in a time warp when all the old ladies had blue rinse put on. I later learned that I should have mixed this with my other shampoo. I just went back to my old standby.
Question:	Did they change the formula? I have been using this for years and the product I just got was translucent clear with a purple tint versus before
Answer:	I haven’t found that it does anything but make my hair soft. My hair is in the middle of greying our. I thought shampoo might help highlight the white but as far as lightening it’s not doing anything for my hair. An expensive experiment.

• INTENSIFY BLONDE HAIR COLOR: GKhair Ultra Blonde Bombshell is a color masque that will moisturize and intensify your blonde hair color.
• PROTECTS FROM SPLIT ENDS: Bombshell Masque protects your hair from future damage/ breakage and split ends.
• NATURAL FORMULA: Enriched with Grape and Raspberry Fruit Extracts, Wheat Protein, and Vitamin E, promotes moisture.
• LONG LASTING: Our product will last up-to 8 hair washes.
• SOFT & SMOOTH FINISH: GKhair Ultra Blonde Bombshell Masque results in soft and smooth finish, while enhancing the hair fibers.

Product features

Why Use Ultra Blonde Bombshell Masque?

This masque gives you back your spectacular blonde tresses. The application of the GKhair Ultra-Blonde Bombshell Masque is quite fast, simple, and healthy for the hair. When people with blonde hair go out for too long in the sun, UV rays turns hair color into an orange-brassy tone. To get rid of those unwanted tones, this masque easily neutralizes warm pigments and turns your clients’ blonde into pale white blonde.

Blonde hair are more fragile and more prone of getting damaged than other hair colors. Due to this, the clients need techniques and products that can revitalize and rejuvenate their hair on a regular basis while maintaining their hair color. This is exactly what the GKhair Ultra-Blonde Bombshell Masque does with the incredible properties it contain.

Featured Ingredients

The active ingredients included in the mixture make this a product that not only colors the hair but also provides with damage control and repair. The key ingredients present in this fabulous mixture are:

• Natural Extracts: Provide the hair with nourishment and as a result, allow it to become manageable and healthy.
• Wheat Protein: Promotes the softness and shine needed for gorgeous hair.
• Vitamin E: Brings nourishment and moisture to the hair in order to assist in radiating the color.

Benefits

Revives color and boosts cool hair tones.

Eliminates unwanted brassy hair tones Strengthens and repairs hair.

Protects hair from future damage/ breakage and split ends.

How to Use

Wearing gloves, apply on clean and damp hair, spread evenly throughout the hair. Massage into the hair and leave it for 3-10 minutes. Rinse thoroughly and finish as desired.

The GKhair Promise

GKhair is much more than just a name. It's a brand with a promise. A promise that your hair needs will be fulfilled. GKhair invests heavily in research and development to continually advance the science of hair to deliver new and innovative products. Whatever your desires may be, GKhair is the experience your hair needs.

Shampoo and Conditioner

GKhair is a professional haircare brand committed to extending the life of your hair. Loved by consumers, and hair stylists alike.

Styling and AfterCare

GKhair styling products deliver the protection your hair needs with the style you desire.

Hair Treatments

GKhair Hair Taming System restores hair by repairing and providing long-term Smoothing and protection. Our Hair Treatments are designed to create manageable, frizz-free,Healthy and beautiful looking hair for all those who want it.

Product description

Fudge Clean Blonde Violet-Toning Shampoo 8.4 oz. It purifies and nourishes blonde hair. Removes yellow tone from blonde hair. Neutralizes violet pigment that knock out unwanted tones frombrassy blonde hair

• Removes yellow tones from blonde hair
• Neutralizes violet pigment counteracts the unwanted tones in brassy blonde hair
• Purifies and nourishes blonde hair

User questions & answers

Question:	does it dry out your hair
Answer:	You don't need a purple conditioner with the shampoo..this stuff really works. In fact, a purple conditioner used with the shampoo would be too much! Use with a good conditioner that you like.
Question:	Is this tested on animals or use animal ingredients
Answer:	Yes. Silver, platinum and blonde hair are brighter and its helps cancel out any brassiness.
Question:	What are the ingredients
Answer:	Hi Samantha, it does come in 33.8 oz :)
Question:	How soon can this be used after bleaching and toning hair
Answer:	I 100% agree with you. I just received my new bottle. I’ve purchased several times and it’s no longer that thick purple. It was very watery???

Product description

Matrix total results so Silver Shampoo for Unisex.

Brand Story

MATRIX is a leading professional hair care and hair color brand worldwide. We aim to provide professional hairdressers and their clients with hair care and styling products that inspire creativity and deliver superior results.

Product features

Illuminate Your Blonde

Total Results So Silver has the perfect blend of neutralizing

pigments at every stage to neutralize yellow & gold tones.

Best for Blondes, Platinums, and Greys.

Product description

Extraordinary shampoo for grey, white hair. Amino acids maintain clarity and shine. Retains purity and natural sheen. Leaves grey and white hair a healthy look and feel. Offers extra anti-yellow action. Helps reduce unwanted yellow tones of tinted blonde hair or highlights.

• Amino acids maintain clarity and shine
• Retains purity and natural sheen
• Leaves grey and white hair a healthy look and feel

User questions & answers

Question:	Is this better than Jhirmack for silver hair
Answer:	No, but I only use it once a week. Don’t leave it on longer than 5 min. It will turn your hair PURPLE!
Question:	how to use this shampoo? Instructions in Spanish
Answer:	I have no idea. I think it’s from the UK, so prob. not. 🤷🏼‍♀️
Question:	Can you use this every time you shower or you have to alternate shampoos
Answer:	Aqua (Water), Sodium Laureth Sulfate, Cocamide DEA, Cetyl Alcohol, Cocamidopropyl Betaine, Dimethicone, Glycol Stearate, SodiumLauroyl Sarcosinate, Parfum (Fragrance), Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Amodimethicone,Panthenol, Diazolidinyl Urea, Citric Acid, Tetrasodium EDTA, Creatine, PEG-14M, Laureth-23, Laureth-4, DimethylPABAmidopropylLaurdimonium Tosylate, Glycerin, Cetrimonium Chloride, Trideceth-12, Hydrolyzed Silk, Keratin, Moringa Pterygosperma Seed Extract,Salicylic Acid, Sodium Benzoate, Methylparaben, Propylene Glycol Stearate, Hydrolyzed Wheat Protein PG-Propyl Silanetriol,Trideceth-9 PG Amodimethicone, Phenoxyethanol, Hydrolyzed Keratin, Silica, Iodopropynyl Butylcarbamate, Paullinia Cupana SeedExtract, Limonene, Butylphenyl Methylpropional, CI 60730.
Question:	Does this stain grout or tiles in shower
Answer:	I use mine the first time I wash it after bleaching or toning which is about two days afterwards.

Product description

Kick brass to the curb with Pravana's The Perfect Blonde Purple Toning Sulfate-Free Shampoo for blonde, silver or highlighted hair. The Perfect Blonde Purple Toning Sulfate-Free Shampoo banishes brassiness and brightens, taking blondes from dull to bombshell in one shampoo! Thanks to its exclusive dual ultra-violet dye system and built-in optical brighteners, The Perfect Blonde gently cleanses, purifies and neutralizes unwanted yellow tones to reveal brighter, whiter strands. The Perfect Blonde Purple Toning Shampoo adds strength, shine and elasticity with added keratin, wheat and silk amino acids.

• This item is not a Tester
• Packaging may vary
• Beauty and personal care product

User questions & answers

Question:	Can this product be used on hair with bleach highlights and pink, blue, and purple highlights? Will it fade my colored highlights
Answer:	I like it much better than Jhmirmack
Question:	What is the scent like ? (fruity, flora, powdery, fresh, citrus, etc
Answer:	My hair is white and I wash your hair with any shampoo, rinse and wash again with a pinch of this shampoo just two times a week.
Question:	I need fragrance free, or slight scent. What level of scent does this leave
Answer:	I use it every time I even sometimes leave some in and don't wash completely out
Question:	what are the ingredients in this
Answer:	I have a large 4 person shower which is tiled and I have never noticed a stain from the L'Oreal Shampoo.

Product description

A tone correcting shampoo for blonde hair. Helps gently cleanse blondes while refreshing and conditioning hair. Contains purple toning pigment to neutralize brassy tones in blondes and enhance cool tones. Blended with Polyquaternium 10 to prevent and control frizz, static and flyaway. Improves blonde vibrancy and imparts shine. Leaves hair soft, smooth and manageable. Great for chemically treated hair

• Helps gently cleanse blondes while refreshing and conditioning hair.To be used once a week and the product is colour safe
• Contains purple toning pigment to neutralize brassy tones in blondes and enhance cool tones
• Blended with Polyquaternium 10 to prevent and control frizz, static and flyaway

User questions & answers

Question:	My natualr hair is dark blond and I got highlights done 2 weeks ago. Some of them turned ashy which don't like. Will this shampoo help tone it
Answer:	Well the shampoo bar I purchased is purple, the conditioner bar I got is not purple, it’s actually cream colored. So I’m not sure. My conditioner bar was also a little bit smaller than the shampoo bar so maybe in that way you could tell. They smell a little different too. But again, mine is creamy.
Question:	whats toning and what exactly does it do for hair
Answer:	Oh yes it does! I have hair down the middle of my back and it works great. I do use a detangling brush while the conditioner is in, so when I rinse I can let it dry naturally, as with no more brushing I have a wave. I love this stuff and the shampoo so much I'm using it exclusively, altho I originally bought it for travel. I only wish the conditioner bar was the same size as the shampoo bar. That said I'm on my 1st bars and it is lasting a long time!! It leaves your hair more conditioned than others too.
Question:	I have brown lowlights and blonde highlights. Is this safe to use with the brown? Will it fade the color quicker
Answer:	No, it’s a New Zealand company.
Question:	Just purchased this but wondering if I can just use a regular conditioner or do I have to get a purple conditioner too
Answer:	It is great for dyed blondes. Takes the brassy look out and doesn't strip hair color. My hair is much healthier since using the Ethnique shampoo and conditioner.

Product features

TIGI Bed Head Dumb Blonde Purple Toning Shampoo

• For blonde hair
• Purple toning pigments help to increase cool tones and banish yellow and brassy tones in blonde hair
• Improves blonde vibrancy and adds shine
• Hair looks and feels smooth and soft with reduced flyways and friz
• To be used once a week
• Colour safe

FOR NATURAL/CHEMICAL BLONDES

Banish brassy and yellow tones to enhance vibrant, bright, brilliant blonde. This specially-formulated shampoo is powered by violet toners to banish brassiness and brighten blonde hair, while cleansers and conditioners help refresh, detangle and control frizz.

Product description

A sulfate-free shampoo for blondes and highlights. Helps gently cleanse hair without stripping color. Contains a brightening complex of Violet, Pearl Extract and Rice Milk. Helps boost blonde/cool tones while minimizing brassy tone effects. Leaves hair lustrous and healthy looking with vibrant color.

• The package length of the product is 6 inches
• The package width of the product is 5 inches
• The package height of the product is 4 inches
• Country of origin is United States

User questions & answers

Question:	is this shampoo purple
Answer:	Fruity and a little floral. Not very strong though
Question:	Why is it so watered down and doesn’t later
Answer:	I do not find any scent- good or bad. I do love this shampoo. After years of having highlights, during the pandemic i let my hair grow out. This shampoo- recommended by my stylist- takes ALL of the yellow tone out and makes the grey/pewter/silver look great.
Question:	Does anyone have trouble getting this to lather
Answer:	Water (Aqua/EAU), Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Glycol Stearate, Simmondsia Chinensis (Jojoba) Seed Extract, Equisetum Arvense Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Helianthus Annuus (Sunflower) Extract, Cocos Nucifera (Coconut) Oil / Gardenia Tahitensis Flower Extract, Keratin Amino Acids, Wheat Amino Acids, Silk Amino Acids, Hydrolyzed Keratin, Polyquaternium-7, Fragrance (Parfum), Panthenol, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (CI 60730), Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone.

• The only parabem & sulfate free purple shampoo on Amazon! PETA approved cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, grey, blonde, bleached and highlighted hair for a radiant, brighter color
• Bold by B Uniq - Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones
• Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide
• PETA Approved Vegan & Cruelty Free: Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair
• Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair
• Packaging is Fully Recyclable - Bottle is made from recycled plastic and the box is fully recycable too. Please recycle post purchase to help us with our goal of reducing the effects of plastic waste on our environment

User questions & answers

Question:	Is this product cruelty free
Answer:	Hi - my name is Florentina from B Uniq, the manufacturers of the shampoo. I am glad to tell you that yes, our shampoo is cruelty free :)
Question:	Can this be used on grey hair with some dark brown? I’ve been letting it go grey but do have some yellowing on parts of the grey I want silver
Answer:	It should not have any effect on dark hair... It will simply take away the yellowing-grey...
Question:	can this be used with hair that has been straightened
Answer:	Yes, it can be used on hair that has been straightened.
Question:	How long do I leave it in for ash blonde
Answer:	It varies for each individual depending on how brassy their hair is and how porous or non porous it. No one can give you a specific amount of time. Follow the directions given to you on the paper provided in the box. If it doesn't get rid of all the brassiness, add more time to the time that you leave it in.

Product features

Purple Shampoo Conditioner Set Sulfate Free for Blonde Silver and Violet Hair.- Excellent for removing Yellow and Brass tones

Specially Formulated Purple Shampoo and Conditioner​ Set helps eliminate discolorations and brassy highlights from Blonde, Sliver, Grey and Platinum Colored hair. Enhanced with natural botanicals extracts and oils formulated for all hair types.

This purple toner​ shampoo and conditioner set will leave your hair silky smooth and shiny. Our products are rigorously tested for quality. We make sure that each product meets our quality standards

Purple Shampoo & Conditioner Set contains natural oils and extracts remove brassy highlights and discolorations from blonde and silver hair. Enriched with to enhance shine and boost protection from exposure, our​ hydrating conditioner ​and shampoo set also is infused with natural extracts, oils, silk protein and Shea butter.

Our conditioner​ and shampoo set gently cleanses and brighten blonde, platinum, and silver tone hair while deeply nourishing it with beneficial ingredients such as Hydrolyzed Silk Protein and Natural oils. This wonderful set is formulated to work together to extend and protect hair color and hair quality, keeping it from looking brassy or yellow. Help nourish, moisturize and repairs hair for a better shine and glow, leaving it soft and manageable. makes it silky soft and smooth and aids in curl definitions. The Natural oil present help fight hair loss, resulting in stronger, thicker, and younger looking hair.

THE SCIENCE BEHIND OUR FORMULATION

The ultra-pigmented purple shampoo is specially formulated for light hair; the violet-tinted formula enhances blonde, white and silver coloring by boosting cool tones in the hair.

Purple shampoo can be used on grey hair that needs a silvery brightness boost to remove yellow hues caused by environmental pollutants.

BOLD UNIQ by B Uniq range is formulated with Pro-Vitamin B5 and is sulphate and paraben-free to revive shine and softens strands.

Purple shampoo usage depends on preferred hair tone – adjust usage from every other wash until desired color look is achieved. Use alongside your regular shampoo and conditioner for hair to remain vibrant between salon visits.

HOW DOES IT WORK?

BOLD UNIQ by B Uniq Purple Shampoo deposits violet pigments on to the hair to cancel out yellow tones. As purple and yellow are opposing colors on the color wheel, hair appears lighter and brighter. The violet pigment sits on the surface of the hair and washes out within 6-8 washes.

With regular use, purple shampoo can help you achieve anything from muting brassy tones for a warm honey blonde to a cool white platinum, depending on hair shade and how long it’s left on the hair.

HINTS & TIPS!

1. If you over-do it and your hair is too violet, don’t panic! Use a clarifying shampoo to remove the purple tinge from your hair.

2. Wait at least two weeks after having hair bleached, permed or colored before using a purple shampoo and leave on for only 1-3 minutes. As color treatments can make hair more porous, the result may be an uneven, patchy look if used soon after dyeing.

TIPS TO AVOID COLOUR TRANSFER!

We have included a pair of disposable gloves in your purchase to prevent color transfer onto your hands during application.

We recommend using disposable gloves for every application to avoid staining.

Always follow the instructions for great results. Look out for the e-guide sent with every order which is packed with tips and tricks to get the best results possible!

• Celebrity stylist approved – rinse away brassiness & yellow: You invest significant time and money choosing pure hair color that’s “just right” for you. Now keep it bright, fresh and beautiful between salon visits with Get Back Gorgeous purple shampoo for brassy hair – the only high performance, celebrity stylist-preferred hair toner formulation for continued home use as shampoo for blonde hair, shampoo for grey hair, blue shampoo or silver shampoo.
• Look fabulous & extend salon color: Get Back Gorgeous Violet Shampoo delivers noticeably brighter, healthier looking, gorgeous hair that makes you radiate confidence - guaranteed. Photostabilizer UV protection extends time between salon coloring. Collagen defends against damage, breakage and split-ends. One look in the mirror and you’ll notice a difference!
• 100% Money Back Guarantee, cutting-edge formulation: When you click add to cart now, know you’re buying a tested and proven product – the preferred choice of celebrity stylists across the world. Your satisfaction is 100% guaranteed – no trickery and no gimmicks – just gorgeous, light reflecting hair without the brassiness or yellow tones
• Fresh organic compounds, proven science: Rich, indulgent Blonde Shampoo lather and coconut oil-derived organic compounds gently cleanse away dirt, oil and grime – leaving hair feeling soft, silky, manageable and most importantly, gorgeous. Get this blonde toner color shampoo – your hair will thank you!
• Maintain full control – how light will you go? Simply wet hair, apply toning shampoo for blonde hair from roots to tips, and leave blonde toner on hair for 2 to 5 minutes (depending on how light you wish to go), then rinse. (Not for daily use)

User questions & answers

Question:	Will it work with one wash
Answer:	I have found that it def makes a difference same day, but a better one over a few days. It really works but if you're really really brassy there's only soMuch any shampoo can do. In that case- make a rinse of 4 parts apple cider vinegar to 2 parts water and rinse head. Put hair in shower cap and wait about 15 minutes. Then rinse out but don't wash right away. You won't see a difference for a few hours but then you will I guess it had to oxidize. Anyway. That should help!
Question:	How long do you need to leave the shampoo on your hair before rinsing
Answer:	Yes, its a purple shampoo it is used for grey, super lightened, or decolored hair violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair
Question:	Does this have silicone in it
Answer:	I personally use it twice in the shower. I lather and rinse normally the first time, then the second time I will leave it in for 3-5 minutes before rinsing. The longer you leave it in the better conditioner you'll want to use
Question:	I have natural blonde hair, but lightened it & now it’s yellow. I don’t want it to be white or purple, so what will this do
Answer:	I really don't know as my hair is extremely straight. I do use a vinegar rinse..a couple of tablespoons of white vinegar in a couple of cups of water that I keep in a dish detergent bottle in the shower... squirt it on and rinse it off. I can tell you that I get a lot of compliments on the color of my hair so it really helps with yellow and makes it look kind of elegant.

Product features

Celebrity Stylist Created

With the help of world-renowned Celebrity Stylists, our Purple Shampoo takes your Blonde, Silver, Grey or White hair to a whole new level of luminosity. Tone your way to the Hollywood-inspired color of your dreams right at home with GBG!

Fast Acting

2-5 minutes with GBG once a week is all it takes to achieve a brighter blonde, a sassier silver, or a more gorgeous grey! Fewer trips to the salon means more time in your hectic schedule - AND more money in your wallet!

Safe & Effective

Get Back Gorgeous Purple Shampoo is rigorously tested during development to ensure the utmost quality and safety. The result? A premium product that weightlessly cleanses and provides a safe, highly effective toning experience!

Hydrating Formula

GBG Purple Shampoo is protein-enriched to hydrate hair, infusing shine and body for luxuriously soft, totally touchable locks!

The Power of Purple

GBG’s Selective Adjustment Technology ensures effectiveness only on blondes, greys and whites - allowing you to tone lighter strands to icy perfection while leaving darker colors intact - making it an ideal choice for a brighter balayage tip, or cooler highlights on a darker base. Natural or bleached, platinum or ash…whether you’re looking for a bolder blonde, a more stunning silver, or a more wonderous white, GBG is the Purple Shampoo for you!