10 best purple shampoos

Product description

Ever Pure Purple brass toning purple shampoo and conditioner with hibiscus and purple dye neutralizes brassy yellow to orange tones while keeping your hair hydrated. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. 100% Sulfate Free, Paraben Free, No harsh Salts and vegan No Animal derived ingredients or by-products. Formula not tested on animals.

• Toning Purple Shampoo and Conditioner: This Toning Purple Shampoo and Conditioner with hibiscus and purple dye helps hydrate and neutralize brassy yellow and orange tones in in blonde hair, bleached hair, highlighted brown hair and silver hair
• Neutralizes Brassy Tones: Color-treated hair requires special care, and this formula is especially gentle, keeping color pure for up to 4 weeks with no weigh down and featuring the delicate scent of hibiscus
• Sulfate Free Hair Care: Experience a rich, creamy formula and a fresh aromatic fragrance that blooms. Gentle on color and 100% free of sulfates, paraben, gluten, dyes, and formulated with vegan ingredients
• The Ever Collection: You can have a sulfate-free, salon quality hair care routine that’s tailor made for your specific hair care needs and concerns, including for dry, damaged, frizzy, thin or color treated hair
• L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products & unique expertise from beauty experts in makeup, skin care, hair care, styling & hair color

User questions & answers

Question:	My hair is colored with Loreal ( 5C ) cool medium brown anti brass permanent color is this ok to use? Because it's definitely needed
Answer:	Hi there! Thank you for your interest in our L'Oreal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo. This product is meant for all Blonde hair, bleached hair, Highlighted brown hair and silver hair. If you feel like your hair has brass to it feel free to use this product at least once for best result… see more
Question:	My hair is white that is yellowing. What can get yellow out, no purple
Answer:	Vinegar Rinse to Whiten Gray Hair Mix one tablespoon of apple cider vinegar with one gallon of water. After shampooing your hair, rinse your hair using the vinegar and apple cider mixture. Work it through your hair and rinse well with clean water. Condition with a conditioner that is white and style as usual found this on the internet There’s also one with hydrogen peroxide Mix equal parts of 3% hydrogen peroxide, water and your favorite conditioner in a spray bottle. Spray clean, damp, non-conditioned hair with the mixture. Comb through the hair with a wide-toothed comb or pick. Leave on for 15 to 20 minutes before rinsing. Repeat once a week to prevent buildup. Hope this help
Question:	I'm sensitive to smells. Can anyone tell me what it smells like
Answer:	I wonder if different people smell differently when smelling the same thing. The descriptions I'm reading don't smell like that to me at all. It is strong scent while using, not afterward. I have to agree with those who said, it smells like men's cologne.
Question:	How long do I leave it on for on orange/dark yellow hair
Answer:	Thank you for your question on the L'Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo. For best results we recommend that once the hair starts looking brassy use up to 2-3 times a week instead of your usual shampoo. Apply to wet hair and massage into lather. Rinse thoroughly. Follow with EverPure Brass Toning Purple Conditioner. We hope that this information is helpful.

Product features

EverPure Purple System

Sulfate-free EverPure Purple System with hibiscus + purple dye neutralizes brassiness, deeply moisturizes and leaves hair brighter. For all blonde, bleached, highlighted brunettes and silver hair. Use EverPure Purple Shampoo & Conditioner 2-3 times a week instead of usual shampoo. For more intense results, gradually increase leave-in time and frequency of use and try Anti-Brass Purple Mask for extra toning power.

Product description

Matrix total results so Silver Shampoo for Unisex.

Brand Story

MATRIX is a leading professional hair care and hair color brand worldwide. We aim to provide professional hairdressers and their clients with hair care and styling products that inspire creativity and deliver superior results.

Product features

Illuminate Your Blonde

Total Results So Silver has the perfect blend of neutralizing

pigments at every stage to neutralize yellow & gold tones.

Best for Blondes, Platinums, and Greys.

Product description

With time comes change, and hair is usually the first place we notice it. But don't stress any more if the grey streaks are setting inch Fanola has you covered with their line of No Yellow Shampoo. It's made with a violet pigment that turns down the grey or lightened hairs to be less noticeable. There's nothing wrong with going grey, but this No Yellow Shampoo helps you keep your color consistent and vibrant. It's an easy way to help time pass with a little more grace. No Yellow is used for bleached, blonde, streaked, and grey hair.



Features:

Ideal, for grey, super lightened, or decolored hair

Violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair



SHAMPOO

No Yellow Shampoo neutralizes yellow reflections driving from pigment residue after bleaching, lightening and the oxidizing action of the elements. No Yellow treatment is the only professional treatment formulated with a special violet pigment with intensive action that neutralizes yellow reflections giving the hair a cool, bright, even reflection.



How/When: Apply on damp or dry hair for 1-3 minutes and rinse. Use gloves to prevent staining of the hands. Apply once a week or when yellow becomes visible.



SKU: SO-26-01

• Ideal, for grey, super lightened, or decolored hair
• Violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair
• Note: This product does not come with spill seal. Please contact customer care if there are issues with your order

User questions & answers

Question:	I have natural dirty blonde hair. Since its not colored at all, will this work for me
Answer:	I've read reviews that said it didn't work good on natural hair. Mine is bleached and it worked awesome!
Question:	Is this goog for natural gray/silver hair
Answer:	Yes, this shampoo works well for gray/silver hair
Question:	On the bottle it says on wet hair, in the item description it says on dry hair. So which one is correct? if so on dry hair how to treat it after? Thx
Answer:	You can do either damp or wet hair. I used mine when my hair was wet & when my hair was damp. It’s up to you, whatever your preference is. I didn’t tell a difference in my color either way, it came out beautiful with damp or wet hair. I wouldn’t put it on with your hair dry though because it might stick to your hair & be harder to wash out. Hope this helps!
Question:	why is this $10 vs $39.99 on the salonguys site? makes it hard to believe in the authenticity of the product
Answer:	Did you read the seller of this product underneath the price? It is salonguy selling this as well. 39.99 will buy you the vegan one!

Product features

Small changes in product size & weight lead to lower carbon emissions.

We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Product description

Matrix total results Brass Off Shampoo 10.1 oz; Ingredients: Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Sodium Chloride, Cocamide Mipa, Sodium Lauryl Sulfate, Parfum /Fragrance, Amodimethicone, Sodium Benzoate, Hexylene Glycol, Polyquaternium-7, Polyquaternium-10, Peg-40 Hydrogenated Castor Oil, Ci 60730/Ext. Violet 2, Alicylic Acid, Carbomer, Bht, Trideceth-6, Limonene, Hexyl Cinnamal, Linalool, Benzyl Salicylate, Benzyl Alcohol, Cetrimonium Chloride, Ethylhexyl Methoxycinnamate, Glycine Soja Oil/Soybean Oil, Tocopherol, Sodium Acetate, Isopropyl Alcohol, Sodium Hydroxide, Citric Acid.

Brand Story

MATRIX is a leading professional hair care and hair color brand worldwide. We aim to provide hair care and styling products that inspire creativity and deliver superior results.

Product features

Stay Cool Brunettes

Total Results Brass Off system neutralizes orange/brassy tones, while nourishing, softening and protecting lightened hair.

Best For Lightened/Highlighted Brunettes.

Product description

Highlighted brunette, blonde and grey hair can become warm and brassy over time. Elvive color vibrancy anti-brassiness purple shampoo is enriched with purple pigments. Our color correcting formula neutralizes unwanted yellow and orange tones to help keep color vibrant in between colorings. Say no to brass. Go purple.

• Revive brassy colored hair and add nourishment with elvive color vibrancy anti-brassiness purple shampoo
• Purple shampoo Enriched with purple pigments to instantly neutralize brassy yellow and orange tones and nourish hair in 1 Use
• Color correcting shampoo helps keep color vibrant in between colorings on highlighted brunette, blonde and grey hair
• Once a week when hair starts to look brassy, massage into hair and leave on for 1 to 3 minutes - For best results, follow with elvive color vibrancy anti-brassiness purple conditioner
• On all other wash days, use elvive color vibrancy protecting shampoo and conditioner for up to 60 days of sealed-in color vibrancy - Based on 4 washings per week using the system of shampoo and conditioner- see Disclaimer

User questions & answers

Question:	If I use this on burgundy faded hair would it lighten it ? Or what would it do
Answer:	Hi, Thanks for reaching out! Elvive Color Vibrancy Purple shampoo instantly neutralize brassy yellow and orange tones. Try a clarifying shampoo to fade your color. Thanks for your interest in L'Oreal!
Question:	Will this help to tone on its own without the shampoo? I'm co-only (I don't use shampoo
Answer:	Hi, Thanks for reaching out! Color Vibrancy Purple conditioner is enriched with purple pigments to instantly neutralize brassy yellow and orange tones and nourish hair in 1 Use. We thank you for your interest in Loreal!
Question:	I have platinum hair with cotton candy pink ends. Will this work with the pink or will it turn it another color? The blonde is getting brassy
Answer:	Hi There, thanks for reaching out! Purple shampoo Enriched with purple pigments to instantly neutralize brassy yellow and orange tones and nourish hair in 1 Use. This shampoo should not change your pink color. We thank you for your interest in Loreal!
Question:	I have white hair that is slowly getting a yellow tent. Will this remove the yellow
Answer:	Hi There, Our Purple conditioner enriched with purple pigments will instantly neutralize brassy yellow and orange tones and nourish hair in 1 Use. We thank you for your interest in L'Oreal!

Product features

Say No to Brass, Go Purple with Elvive Color Vibrancy Purple

What is brass?

Have you ever noticed your hair color change a few weeks after coloring? Your hair might start to take on an undesired yellow or orange tone. This is referred to as brass – the appearance of unwanted warm tones in color treated hair.

Why does hair turn brassy?

After hair is colored or bleached, purple tones are the first to wash out in the shower. Based on color theory, purple is opposite yellow on the color wheel. As a result, this gives the yellow and orange tones an opportunity to reveal themselves.

Go Purple to Neutralize Brass

Say no to brass with Elvive Color Vibrancy Purple Shampoo and Conditioner. The purple pigments instantly neutralize yellow and orange tones to revive your color. For optimal results, follow Purple Shampoo with Purple Conditioner to nourish hair in just 1 use. See visible results with Elvive Color Vibrancy Purple Shampoo and Conditioner for blonde, bleached, highlighted brunette or grey hair.

Step 1: Apply Purple Shampoo

Once a week or whenever hair looks brassy, apply Elvive Color Vibrancy Purple Shampoo. Use the same amount as your regular shampoo.

Step 2: Leave On Purple Shampoo

Massage into hair and leave on for 1-3 minutes. For highlighted brunettes, leave on for 5 minutes for optimal results.

Step 3: Apply Purple Conditioner

After rinsing Purple Shampoo, apply Elvive Color Vibrancy Purple Conditioner to damp hair. Use the same amount as your regular conditioner.

Step 4: Leave On Purple Conditioner

Massage into hair and leave on for 5 minutes. For highlighted brunettes, leave on for 10 minutes for optimal results.

Light Blonde/ Bleached

Leave on Elvive Color Vibrancy Purple Shampoo for 1-3 minutes, follow with Elvive Color Vibrancy Purple Conditioner and leave on for 5 minutes for added nourishment

Medium Blonde

Leave on Elvive Color Vibrancy Purple Shampoo for 1-3 minutes, follow with Elvive Color Vibrancy Purple Conditioner and leave on for 5 minutes for added nourishment

Highlighted

Leave on Elvive Color Vibrancy Purple Shampoo for 5 minutes, follow with Elvive Color Vibrancy Purple Conditioner and leave on for 10 minutes for added nourishment

• The only parabem & sulfate free purple shampoo on Amazon! PETA approved cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, grey, blonde, bleached and highlighted hair for a radiant, brighter color
• Bold by B Uniq - Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones
• Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide
• PETA Approved Vegan & Cruelty Free: Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair
• Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair
• Packaging is Fully Recyclable - Bottle is made from recycled plastic and the box is fully recycable too. Please recycle post purchase to help us with our goal of reducing the effects of plastic waste on our environment

User questions & answers

Question:	Is this product cruelty free
Answer:	Hi - my name is Florentina from B Uniq, the manufacturers of the shampoo. I am glad to tell you that yes, our shampoo is cruelty free :)
Question:	Can this be used on grey hair with some dark brown? I’ve been letting it go grey but do have some yellowing on parts of the grey I want silver
Answer:	It should not have any effect on dark hair... It will simply take away the yellowing-grey...
Question:	can this be used with hair that has been straightened
Answer:	Yes, it can be used on hair that has been straightened.
Question:	How long do I leave it in for ash blonde
Answer:	It varies for each individual depending on how brassy their hair is and how porous or non porous it. No one can give you a specific amount of time. Follow the directions given to you on the paper provided in the box. If it doesn't get rid of all the brassiness, add more time to the time that you leave it in.

Product features

Purple Shampoo Conditioner Set Sulfate Free for Blonde Silver and Violet Hair.- Excellent for removing Yellow and Brass tones

Specially Formulated Purple Shampoo and Conditioner​ Set helps eliminate discolorations and brassy highlights from Blonde, Sliver, Grey and Platinum Colored hair. Enhanced with natural botanicals extracts and oils formulated for all hair types.

This purple toner​ shampoo and conditioner set will leave your hair silky smooth and shiny. Our products are rigorously tested for quality. We make sure that each product meets our quality standards

Purple Shampoo & Conditioner Set contains natural oils and extracts remove brassy highlights and discolorations from blonde and silver hair. Enriched with to enhance shine and boost protection from exposure, our​ hydrating conditioner ​and shampoo set also is infused with natural extracts, oils, silk protein and Shea butter.

Our conditioner​ and shampoo set gently cleanses and brighten blonde, platinum, and silver tone hair while deeply nourishing it with beneficial ingredients such as Hydrolyzed Silk Protein and Natural oils. This wonderful set is formulated to work together to extend and protect hair color and hair quality, keeping it from looking brassy or yellow. Help nourish, moisturize and repairs hair for a better shine and glow, leaving it soft and manageable. makes it silky soft and smooth and aids in curl definitions. The Natural oil present help fight hair loss, resulting in stronger, thicker, and younger looking hair.

THE SCIENCE BEHIND OUR FORMULATION

The ultra-pigmented purple shampoo is specially formulated for light hair; the violet-tinted formula enhances blonde, white and silver coloring by boosting cool tones in the hair.

Purple shampoo can be used on grey hair that needs a silvery brightness boost to remove yellow hues caused by environmental pollutants.

BOLD UNIQ by B Uniq range is formulated with Pro-Vitamin B5 and is sulphate and paraben-free to revive shine and softens strands.

Purple shampoo usage depends on preferred hair tone – adjust usage from every other wash until desired color look is achieved. Use alongside your regular shampoo and conditioner for hair to remain vibrant between salon visits.

HOW DOES IT WORK?

BOLD UNIQ by B Uniq Purple Shampoo deposits violet pigments on to the hair to cancel out yellow tones. As purple and yellow are opposing colors on the color wheel, hair appears lighter and brighter. The violet pigment sits on the surface of the hair and washes out within 6-8 washes.

With regular use, purple shampoo can help you achieve anything from muting brassy tones for a warm honey blonde to a cool white platinum, depending on hair shade and how long it’s left on the hair.

HINTS & TIPS!

1. If you over-do it and your hair is too violet, don’t panic! Use a clarifying shampoo to remove the purple tinge from your hair.

2. Wait at least two weeks after having hair bleached, permed or colored before using a purple shampoo and leave on for only 1-3 minutes. As color treatments can make hair more porous, the result may be an uneven, patchy look if used soon after dyeing.

TIPS TO AVOID COLOUR TRANSFER!

We have included a pair of disposable gloves in your purchase to prevent color transfer onto your hands during application.

We recommend using disposable gloves for every application to avoid staining.

Always follow the instructions for great results. Look out for the e-guide sent with every order which is packed with tips and tricks to get the best results possible!

Product description

A shampoo and conditioner that enhances hair color. Specifically formulated for blonde or gray hair

• An award-winning, protein-enriched color-enhancing shampoo for blonde and gray hair
• A rich blend conditioner that refreshes and renews faded highlights and brightens gray hair
• Tones down brassiness, removes the dull yellow in gray hair
• Leaves hair shiny without residue
• Can be used on natural or color-treated hair

User questions & answers

Question:	Do the shampoo and conditioner look exactly the same? I’ve used other purple shampoo and conditioner sets and the conditioner is normally lighter
Answer:	Yes. The conditioner is lighter. I put them on smaller convenient bottles and there is a noticeable difference.
Question:	is this one shampoo and one conditioner
Answer:	Shampoo, conditioner, two independent bottles
Question:	I have omber blonde at the bottom of my hair and my roots are my natural hair color.. but will it do anything to my dark natural hair color on top
Answer:	Nope! I started using this when I had ombre hair as well, and it didn't have any effect on my natural color. My natural color is a dark blonde/light brown, for reference.
Question:	I have read this shampoo stinks. Is this true & how bad is it
Answer:	Honestly it doesn't really stink. It reminds me of the smell after I have received a fresh dye job and the shampoo afterwards. I am very picky about what my hair smells like and I wouldn't use even the best products if it smelled bad. I sometimes will us the shampoo and different conditioner or a name brand shampoo and shimmering lights conditioner just to change up the smells sometimes but it never stinks.

Product description

Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell. This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a violet-tinted, color-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine. Hair Type: Ideal for Color-Treated Hair. Fragrance: Refreshing cucumber melon scent with soft underlying notes of violet and water flower. Stylist Tip: Use weekly to keep icy blondes looking cool and eliminate gold or yellow tones.

Brand Story

Paul Mitchell is results-driven hair care from John Paul Mitchell Systems—the leader of salon-quality products committed to the professional beauty industry. Every purchase supports JPMS salons with a commission.

Product features

Paul Mitchell Platinum Blonde Shampoo

1. Wash with purple shampoo to cool brassy tones in natural and color-treated blonde hair.

Paul Mitchell Platinum Blonde Conditioner

2. Follow with purple conditioner to hydrate hair and intensify shine.

Paul Mitchell Platinum Blonde Toning Spray

3. Spray on damp hair to further help neutralize brassiness with shimmery, violet-tinted pigments.

Product description

Is your blonde, highlighted hair starting to look brassy? Instantly strengthen and tone blonde hair in one step with Redken's Color Extend Blondage Haircare system. Redken's Color Extend Blondage Haircare system features purple pigments to counteract yellow undertones for a noticeably cooler blonde result. The system features the Triple Acid Protein Complex to strengthen and increase hair elasticity to ensure strong, bright blonde hair color with every use.

Brand Story

Redken is a professional haircare and haircolor company dedicated to providing science backed products, inspiring education and unparalleled creativity for consumers and stylists alike

Product features

IS PURPLE SHAMPOO RIGHT FOR YOU?

Is your blonde, highlighted hair starting to look brassy? Instantly strengthen and tone blonde hair in one step with Redken's Color Extend Blondage Haircare system. Redken's Color Extend Blondage Haircare system features purple pigments to counteract yellow undertones for a noticeably cooler blonde result. The system features the Triple Acid Protein Complex to strengthen and increase hair elasticity to ensure strong, bright blonde hair color with every use.

Product description

At BOLD UNIQ we pride ourselves on creating highly effective products that give you instant, salon-worthy results, restoring hair health, and reducing the damage of excessive bleaching and coloring.

This Purple Shampoo and Conditioner Duo gives you everything you need to tone and smooth your Blonde, Platinum, Silver and Gray Hair. Presented in a fabulous display pack, that contains everything you could need to revitalize and renew your tresses. Pssst, we even threw in some pro tips and tools to perfect your transformation!

The bestselling Purple Shampoo has superior brass banishing powers and is much stronger than your average blonding shampoos, the vivid violet pigments within this shampoo will enhance and brighten your color, abolishing yellow tones to reveal a fresh and illuminated finish.

Our Purple Conditioner uses a super hydrating formulation to provide intense nourishment to color-treated blonde hair. A neutralizing complex that works to strengthen and smooth dry and damaged hair, repairing split ends and adding moisture and shine to the hair.

We know that maintaining your Blonde, Platinum, Silver and Gray Hair can be hard work, which is why we have paired our best-selling Purple Shampoo with the nourishing formula of our Purple Conditioner. But be assured, this conditioner is no pushover, with half the potency of our shampoo!

How to use: Ensure hair is washed, clean, and free from product build-up before applying. As a guide to remove brassiness from blonde hair, or to lighten silver/gray hair: leave your Purple Shampoo in for 3-5 minutes. If this doesn't work, double your initial leave-in time. For shimmering platinum/silver or ash-gray tones: leave in for 10-20 minutes. Finish with your Purple Conditioner, a couple of minutes leave-in time will be enough to give your color a final boost, and a lovely shine. Use every 2-3 washes.

• What do I get: This Purple Shampoo and Conditioner Duo contains 1 x Purple Shampoo (237 ml / 8.013 Fl.Oz) and 1 x Purple Conditioner (237 ml / 8.013 Fl.Oz). Perfectly paired and packed into a stunning gift box, everything you need for happy blonde locks!
• Purple Shampoo: With outstanding purple powers this shampoo makes a stand against brassiness, banishing any yellow from your hair. You will get a fresh, salon worthy color and finish from the comfort of your home. Can be used consistenly to maintian a sleek, silver look, or every few washes to freshen up the natural color you love!
• Purple Conditioner: This moisturizing conditioner works wonders on blonde hair! Its nourishing nature makes it the perfect remedy to the potency of our shampoo. Using a rich & luxurious texture, this conditioner will finish your look, revealling healthy looking hair, that is free of frizz and silky soft to touch!
• Tailored to Blonde, Platinum & Gray/Silver Hair Types: Our purple pigments do their best work on brassy tones, yellow is neutralized by the power of purple, to reveal clean and perfected results. Maintaining the look you love has never been easier!
• Environmentally Responsible Beauty: This balancing duo has been created to keep your hair looking fresh and fabulous, and the best news is BOLD UNIQ strives to give you sustainable beauty choices! We’re proud to be Paraben and Sulfate free. PETA approved cruelty-free and 100% vegan. And that's not all our bottles and jars are made of plastic reclaimed from the world’s oceans. Committed to healthy hair and a healthy environment.