13 best evo purple shampoos

Product features

how to use

wet hair. wear gloves. lather, wait 1-3 minutes depending on desired result and rinse. repeat if necessary. for a more intense result, follow with fabuloso colour boosting treatment. use weekly.

Product features

how to use

wash and towel dry hair. wear gloves. spread desired amount, depending on hair length, with comb or fingers. wait 3 minutes, then rinse until water runs clear. use weekly. for a more intense result, use with fabuloso platinum blonde toning shampoo.

Product description

Matrix total results so Silver Shampoo for Unisex.

Brand Story

MATRIX is a leading professional hair care and hair color brand worldwide. We aim to provide professional hairdressers and their clients with hair care and styling products that inspire creativity and deliver superior results.

Product features

Illuminate Your Blonde

Total Results So Silver has the perfect blend of neutralizing

pigments at every stage to neutralize yellow & gold tones.

Best for Blondes, Platinums, and Greys.

• The only parabem & sulfate free purple shampoo on Amazon! PETA approved cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, grey, blonde, bleached and highlighted hair for a radiant, brighter color
• Bold by B Uniq - Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones
• Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide
• PETA Approved Vegan & Cruelty Free: Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair
• Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair
• Packaging is Fully Recyclable - Bottle is made from recycled plastic and the box is fully recycable too. Please recycle post purchase to help us with our goal of reducing the effects of plastic waste on our environment

User questions & answers

Question:	Is this product cruelty free
Answer:	Hi - my name is Florentina from B Uniq, the manufacturers of the shampoo. I am glad to tell you that yes, our shampoo is cruelty free :)
Question:	Can this be used on grey hair with some dark brown? I’ve been letting it go grey but do have some yellowing on parts of the grey I want silver
Answer:	It should not have any effect on dark hair... It will simply take away the yellowing-grey...
Question:	can this be used with hair that has been straightened
Answer:	Yes, it can be used on hair that has been straightened.
Question:	How long do I leave it in for ash blonde
Answer:	It varies for each individual depending on how brassy their hair is and how porous or non porous it. No one can give you a specific amount of time. Follow the directions given to you on the paper provided in the box. If it doesn't get rid of all the brassiness, add more time to the time that you leave it in.

Product features

Purple Shampoo Conditioner Set Sulfate Free for Blonde Silver and Violet Hair.- Excellent for removing Yellow and Brass tones

Specially Formulated Purple Shampoo and Conditioner​ Set helps eliminate discolorations and brassy highlights from Blonde, Sliver, Grey and Platinum Colored hair. Enhanced with natural botanicals extracts and oils formulated for all hair types.

This purple toner​ shampoo and conditioner set will leave your hair silky smooth and shiny. Our products are rigorously tested for quality. We make sure that each product meets our quality standards

Purple Shampoo & Conditioner Set contains natural oils and extracts remove brassy highlights and discolorations from blonde and silver hair. Enriched with to enhance shine and boost protection from exposure, our​ hydrating conditioner ​and shampoo set also is infused with natural extracts, oils, silk protein and Shea butter.

Our conditioner​ and shampoo set gently cleanses and brighten blonde, platinum, and silver tone hair while deeply nourishing it with beneficial ingredients such as Hydrolyzed Silk Protein and Natural oils. This wonderful set is formulated to work together to extend and protect hair color and hair quality, keeping it from looking brassy or yellow. Help nourish, moisturize and repairs hair for a better shine and glow, leaving it soft and manageable. makes it silky soft and smooth and aids in curl definitions. The Natural oil present help fight hair loss, resulting in stronger, thicker, and younger looking hair.

THE SCIENCE BEHIND OUR FORMULATION

The ultra-pigmented purple shampoo is specially formulated for light hair; the violet-tinted formula enhances blonde, white and silver coloring by boosting cool tones in the hair.

Purple shampoo can be used on grey hair that needs a silvery brightness boost to remove yellow hues caused by environmental pollutants.

BOLD UNIQ by B Uniq range is formulated with Pro-Vitamin B5 and is sulphate and paraben-free to revive shine and softens strands.

Purple shampoo usage depends on preferred hair tone – adjust usage from every other wash until desired color look is achieved. Use alongside your regular shampoo and conditioner for hair to remain vibrant between salon visits.

HOW DOES IT WORK?

BOLD UNIQ by B Uniq Purple Shampoo deposits violet pigments on to the hair to cancel out yellow tones. As purple and yellow are opposing colors on the color wheel, hair appears lighter and brighter. The violet pigment sits on the surface of the hair and washes out within 6-8 washes.

With regular use, purple shampoo can help you achieve anything from muting brassy tones for a warm honey blonde to a cool white platinum, depending on hair shade and how long it’s left on the hair.

HINTS & TIPS!

1. If you over-do it and your hair is too violet, don’t panic! Use a clarifying shampoo to remove the purple tinge from your hair.

2. Wait at least two weeks after having hair bleached, permed or colored before using a purple shampoo and leave on for only 1-3 minutes. As color treatments can make hair more porous, the result may be an uneven, patchy look if used soon after dyeing.

TIPS TO AVOID COLOUR TRANSFER!

We have included a pair of disposable gloves in your purchase to prevent color transfer onto your hands during application.

We recommend using disposable gloves for every application to avoid staining.

Always follow the instructions for great results. Look out for the e-guide sent with every order which is packed with tips and tricks to get the best results possible!

Product description

EverPure Purple Brass Toning Purple Shampoo with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. 100% Sulfate Free, Paraben Free, No Harsh Salts and Vegan No animal derived ingredients or by-products. Formula not tested on animals.

• L'Oreal Paris EverPure Purple Sulfate Free Shampoo neutralizes brassy yellow and orange tones in hair, leaves hair brighter
• Hair Care system with shampoo and conditioner for color-treated hair - for all Blonde Hair, Bleached Hair, Highlighted Brown Hair and Silver Hair
• Moisturizing hair shampoo is infused with Hibiscus and Purple Dye, tones brassy hair and leaves hair deeply moisturized
• Formula is 100 Percent Sulfate Free, Paraben Free, Free of Harsh Salts, Gluten Free and Vegan, formula not tested on animals
• For best results, use shampoo and conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine

User questions & answers

Question:	My hair is colored with Loreal ( 5C ) cool medium brown anti brass permanent color is this ok to use? Because it's definitely needed
Answer:	I don't have an answer, but I just bought 6 bottles. I love it
Question:	My hair is white that is yellowing. What can get yellow out, no purple
Answer:	I color treat my hair and use this shampoo and I have noticed no effect on the color washing out any quicker than normal.
Question:	I'm sensitive to smells. Can anyone tell me what it smells like
Answer:	I have color treated hair and bleached, I use this shampoo for my scalp and the hydrating conditioner. I don’t feel like this drys my hair ir strips it. I feel like it helps Nourish it.
Question:	How long do I leave it on for on orange/dark yellow hair
Answer:	Id suggest something more gentle for kids,depending on their age. Kids are very particular when it comes to scent and this shampoo isnt "tear free"

Product features

EverPure Purple System

Sulfate-free EverPure Purple System with hibiscus + purple dye neutralizes brassiness, deeply moisturizes and leaves hair brighter. For all blonde, bleached, highlighted brunettes and silver hair. Use EverPure Purple Shampoo & Conditioner 2-3 times a week instead of usual shampoo. For more intense results, gradually increase leave-in time and frequency of use and try Anti-Brass Purple Mask for extra toning power.

Product description

Moroccanoil Blonde Perfecting Purple Shampoo combats brassiness in blonde, lightened, or gray hair. Violet pigments counteract harsh yellow and orange tones, restoring color to its intended appearance. Argan ID technology helps infuse Argan oil into the hair’s cortex, helping to repair and seal the cuticle. 92% of consumers reported this shampoo tones down brassiness (in an independent study on consumers ages 18–65, after 1 application).

Brand Story

A story of success, an impulse for innovation and a relentless pursuit of high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil.

Product features

BLONDE PERFECTING PURPLE SHAMPOO

Bring out the best in your haircolor with the NEW Blonde Perfecting Purple Shampoo from Moroccanoil. This tone-correcting shampoo gently cleanses while fighting brassiness in blonde, lightened, and grey hair. The color-safe and sulfate-free formula features violet pigments to counteract unwanted yellow and orange tones, as well as ArganID technology to help seal the cuticle and impart brilliant shine.

HOW TO ACHIEVE YOUR IDEAL RESULTS

While you apply Blonde Perfecting Purple Shampoo just like your normal shampoo, you should leave it on for 3–5 minutes rather than rinsing out immediately. This gives the violet pigments time to do their work: fighting brassiness and enhancing the depth and dimension of your color.

Step 1: Massage through wet hair and scalp.

Step 2: Leave on for 3–5 minutes.

Step 3: Rinse well.

Step 4: Follow with your favorite Moroccanoil conditioner.

Product description

Want more silver and less gold? The Pantene Pro-V silver expressions toning shampoo you love is back with a brand new look. This purple-pigmented cream reduces brassiness, giving you a brighter, more toned look. Purple can color-correct or neutralize excess yellow, bringing back your original tone. After you've finished blaming sunshine, pool time, and even your tap water for adding brassiness, pick up your purple shampoo. It works wonders for gray, white, and silver hair. Lather up daily, or as you see fit, always making sure to leave it in for 3-5 minutes for the best results. Meanwhile, enjoy the luxurious scent of lotus flowers. Now you're on your way to another great hair day. Reduces brassiness vs. A non-conditioning shampoo.

• REDUCES DULLNESS*: Makes grays beautifully silver and brightens up whites by reducing dullness and eliminating brassy tones (*Reduces dullness vs. a non-conditioning shampoo)
• PURPLE PIGMENT: Maintains your silver strands by neutralizing excess yellow brought on by the environment
• HEALTHY STYLE: Gives you healthy-looking hair with the formula
• LIGHTLY SCENTED: Infuses your locks with notes of fresh, luxurious lotus flower
• HOW TO USE: Massage into hair daily, making sure you hit the brassiest areas, and let it sit for 3–5 minutes before rinsing
• COLOR-SAFE FORMULA: Safe for color or chemically treated hair

User questions & answers

Question:	Can you use shampoo daily
Answer:	I don't, but I think you could - IF you don't go in for long, protracted lathering. Do you use one lathering or two? Some time ago, I used another brand (Clairol Shimmer Lights), which I believe had stronger purple content. I do two latherings, and I have to scrub my scalp for awhile. At that rate, my hair turned a bit blue. Since then, I always use something else for my first lather, then the purple stuff for the second. My guess is that if your lather once - or if your two lathers are brief, this should do fine as a daily shampoo. As always, try it out and ask someone you trust if your hair is turning blue!
Question:	Will this stain the grout in my ceramic shower
Answer:	It washes away immediately from floor of shower. I have ceramic walls/grout. I’ve never hit the walls with shampoo.
Question:	Is there a conditioner that goes with this shampoo
Answer:	To the right of the thumbnail photos are two boxes to select. One is for the conditoner the other for the shampoo. Really very clear but make sure in your order page you selected the one you want so in your case the Conditoner not the shampoo or both if you want both individually. I have an older version of this conditoner by Pantene that no longer is carried in the stores here so I thought I would buy the EXPENSIVE shampoo and conditioner that is very strong for 60 dollars but buy a set of these to maintain the effect. I have natural white hair and a Loreal product caused it to turn YELLOW. For a year now I can not rid the yellow so need to get more agressive because it is not what I should look like. Turning blonde at 70 when I've been gray then silver since my 40's is not making me happy. I actually loved my natural premature gray/silver locks. And was a natural strawberry blonde turned to ashblonde with red highlights in my 30's into 40's as it turned to silver. So I really like this conditioner and often add a bit to my hair that I do not rinse out after my shower and using products properly. It has not turned my hair voilet or purple or blue just helps tone down any brassy or yellowing. But go back to top of the page and select the Conditioner where you can find it for same price as the shampoo.
Question:	I have gray roots with black hair. Would the black hair get lighter
Answer:	The black would not get lighter from the shampoo. It just keeps the gray from being brassy. I have all grey hair and it keeps it looking good.

Product features

BRIGHTEN UP THOSE BEAUTIFUL SILVER LOCKS

It's back! Care for your silver hair with the same Pantene Pro-V Silver Expressions Shampoo you know and love, now with a fresh new look. This paraben-free and silicone-free purple shampoo brightens and corrects gray, white, and silver hair to bring back its original look and tone. But how? Thanks to its purple pigment, it's able to neutralize the yellow tones your hair absorbs from the world around it.

BRIGHTEN UP THOSE BEAUTIFUL SILVER LOCKS

She's embracing her silver, letting her beauty and confidence shine through. Her hair is stunning, radiant, and a reflection of who she is inside and out.

You can embrace yours, too. Care for your silver hair with Pantene Pro-V Silver Expressions Shampoo. This ultraviolet, anti-brass cream shampoo brightens and corrects yellow tones in gray, white and silver hair.

FREQUENTLY ASKED QUESTIONS

Q: What hair type is Pantene Pro-V Silver Expressions Shampoo meant for?

A: Pantene Pro-V Silver Expressions Shampoo works on all hair types, but is made for white, gray, or silver hair.

Q: How do I use Pantene Pro-V Silver Expressions Shampoo?

A: Massage the creamy shampoo into your hair taking special care to hit the brassiest areas. Then, let it set in for 3–5 minutes before rinsing.

Q: Is Pantene Pro-V Silver Expressions Shampoo safe for daily use?

A: Yes, this toning shampoo is free of parabens and silicones and is gentle enough to use every day.

Product description

Unite Blonda Shampoo is designed specifically for blonde hair to help fight brassiness. NOTE: Packaging may vary.

Brand Story

UNITE is a Professional Salon Hair Care System developed by a hairdresser for hairdressers, with over 40 high-quality, high-performance formulas top salon and editorial stylists demand for their craft, and for their clients.

User questions & answers

Question:	must be a problem with product with so many people calling it fake-what are you doing aboit it
Answer:	It should not make your hair follicles oily.
Question:	Will it give your hair a lavender tint
Answer:	Hi, thank you for your inquiry. Yes, you are correct. That is our fancy way of labeling the sizes of the product. As your beard grows thicker and longer you become more of a Polished Gentleman.
Question:	Does the unite blonda shampoo smell like the unite blonda conditioner? the conditioner smells a bit like grape soda
Answer:	Yes it really adds softness and shine. It last for about 2 days depending on weather and conditions.
Question:	My bottle came as purple, it’s shown as white. I’m worried it’s not the real thing
Answer:	Nope, neither the shampoo or conditioner caused my face to break out.

Product features

UNITE Hair Blonda Shampoo, 8 Fl Oz

BLONDA Toning Shampoo is designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted brassy tones. And the best part is it lasts through several shampoos, especially if you pair it with our BLONDA Daily Shampoo.

• Gently cleanses while toning
• Reduces brassiness in blonde, gray, or any tone
• No added parabens or sodium chloride

Product description

Size:8 fl. oz.

Out with brassy and in with shimmer and shine. Shimmer lights shampoo and conditioner are specialized hair care products specifically developed for silver and blonde hair, or brunette and red hair. Protein-enriched conditioning formula tones down brassiness on blonde and silver hair.

• Clairol Professional
• Shimmer light shampoo
• Blonde and silver

User questions & answers

Question:	This work at the same day
Answer:	Hi there! Thank you for your interest in our L'Oreal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo. This product is meant for all Blonde hair, bleached hair, Highlighted brown hair and silver hair. If you feel like your hair has brass to it feel free to use this product at least once for best result… see more
Question:	Is this what would be considered a Purple Hued Shampoo
Answer:	Vinegar Rinse to Whiten Gray Hair Mix one tablespoon of apple cider vinegar with one gallon of water. After shampooing your hair, rinse your hair using the vinegar and apple cider mixture. Work it through your hair and rinse well with clean water. Condition with a conditioner that is white and style as usual found this on the internet There’s also one with hydrogen peroxide Mix equal parts of 3% hydrogen peroxide, water and your favorite conditioner in a spray bottle. Spray clean, damp, non-conditioned hair with the mixture. Comb through the hair with a wide-toothed comb or pick. Leave on for 15 to 20 minutes before rinsing. Repeat once a week to prevent buildup. Hope this help
Question:	how long do you leave in this shampoo before rinsing
Answer:	I wonder if different people smell differently when smelling the same thing. The descriptions I'm reading don't smell like that to me at all. It is strong scent while using, not afterward. I have to agree with those who said, it smells like men's cologne.
Question:	Does it smooth wirey-looking grey at all? Thanks
Answer:	Thank you for your question on the L'Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo. For best results we recommend that once the hair starts looking brassy use up to 2-3 times a week instead of your usual shampoo. Apply to wet hair and massage into lather. Rinse thoroughly. Follow with EverPure Brass Toning Purple Conditioner. We hope that this information is helpful.

Product description

Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell. This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a violet-tinted, color-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine. Hair Type: Ideal for Color-Treated Hair. Fragrance: Refreshing cucumber melon scent with soft underlying notes of violet and water flower. Stylist Tip: Use weekly to keep icy blondes looking cool and eliminate gold or yellow tones.

Brand Story

Paul Mitchell is results-driven hair care from John Paul Mitchell Systems—the leader of salon-quality products committed to the professional beauty industry. Every purchase supports JPMS salons with a commission.

Product features

Paul Mitchell Platinum Blonde Shampoo

1. Wash with purple shampoo to cool brassy tones in natural and color-treated blonde hair.

Paul Mitchell Platinum Blonde Conditioner

2. Follow with purple conditioner to hydrate hair and intensify shine.

Paul Mitchell Platinum Blonde Toning Spray

3. Spray on damp hair to further help neutralize brassiness with shimmery, violet-tinted pigments.

Product description

Apply to wet hair. Lather, rinse, and repeat. For additional brightening and color, leave second lather on for 3 to 5 minutes. No patch test required.

• An award-winning, protein-enriched color-enhancing shampoo for blonde and gray hair
• Refreshes faded highlights and brightens gray hair
• Tones down brassiness, removes the dull yellow in gray hair and leaves hair shiny without residue
• Purple shampoo neutralizes brassy, yellow tones. When using purple pigment, it color corrects your hair's hue restoring its former bright, cooler color
• Can be used on natural or color-treated hair

User questions & answers

Question:	Can I use it with my normal conditioner or do I have to use it with the same conditioner
Answer:	Sorry I don't know the answer to your question. I have never had a problem with it. I buy the exact same thing at the saloon. First time I've heard that this is being called fake. I use the shampoo and conditioner as well as the hair mask and I have no problems with it. Weather it is from the saloon or when bought off of Amazon. Good Luck with getting the answer you are seeking. My question for you is have you tried it?
Question:	Does this get rid of orange tones
Answer:	No. To be honest I hated it. Made my hair dry and static like
Question:	Shampoo to keep my white hair whitee
Answer:	The smell the same. Both are awesome.
Question:	Is this "purple" shampoo
Answer:	I went to my salon today to check this out before buying on Amazon. The plastic bottle is purple. The hairdresser said this is the new packaging and is the real thing.

Product description

A shampoo and conditioner that enhances hair color. Specifically formulated for blonde or gray hair

• An award-winning, protein-enriched color-enhancing shampoo for blonde and gray hair
• A rich blend conditioner that refreshes and renews faded highlights and brightens gray hair
• Tones down brassiness, removes the dull yellow in gray hair
• Leaves hair shiny without residue
• Can be used on natural or color-treated hair

User questions & answers

Question:	Do the shampoo and conditioner look exactly the same? I’ve used other purple shampoo and conditioner sets and the conditioner is normally lighter
Answer:	Yes. The conditioner is lighter. I put them on smaller convenient bottles and there is a noticeable difference.
Question:	is this one shampoo and one conditioner
Answer:	Shampoo, conditioner, two independent bottles
Question:	I have omber blonde at the bottom of my hair and my roots are my natural hair color.. but will it do anything to my dark natural hair color on top
Answer:	Nope! I started using this when I had ombre hair as well, and it didn't have any effect on my natural color. My natural color is a dark blonde/light brown, for reference.
Question:	I have read this shampoo stinks. Is this true & how bad is it
Answer:	Honestly it doesn't really stink. It reminds me of the smell after I have received a fresh dye job and the shampoo afterwards. I am very picky about what my hair smells like and I wouldn't use even the best products if it smelled bad. I sometimes will us the shampoo and different conditioner or a name brand shampoo and shimmering lights conditioner just to change up the smells sometimes but it never stinks.

• Celebrity stylist approved – rinse away brassiness & yellow: You invest significant time and money choosing pure hair color that’s “just right” for you. Now keep it bright, fresh and beautiful between salon visits with Get Back Gorgeous purple shampoo for brassy hair – the only high performance, celebrity stylist-preferred hair toner formulation for continued home use as shampoo for blonde hair, shampoo for grey hair, blue shampoo or silver shampoo.
• Look fabulous & extend salon color: Get Back Gorgeous Violet Shampoo delivers noticeably brighter, healthier looking, gorgeous hair that makes you radiate confidence - guaranteed. Photostabilizer UV protection extends time between salon coloring. Collagen defends against damage, breakage and split-ends. One look in the mirror and you’ll notice a difference!
• 100% Money Back Guarantee, cutting-edge formulation: When you click add to cart now, know you’re buying a tested and proven product – the preferred choice of celebrity stylists across the world. Your satisfaction is 100% guaranteed – no trickery and no gimmicks – just gorgeous, light reflecting hair without the brassiness or yellow tones
• Fresh organic compounds, proven science: Rich, indulgent Blonde Shampoo lather and coconut oil-derived organic compounds gently cleanse away dirt, oil and grime – leaving hair feeling soft, silky, manageable and most importantly, gorgeous. Get this blonde toner color shampoo – your hair will thank you!
• Maintain full control – how light will you go? Simply wet hair, apply toning shampoo for blonde hair from roots to tips, and leave blonde toner on hair for 2 to 5 minutes (depending on how light you wish to go), then rinse. (Not for daily use)

User questions & answers

Question:	Will it work with one wash
Answer:	I have found that it def makes a difference same day, but a better one over a few days. It really works but if you're really really brassy there's only soMuch any shampoo can do. In that case- make a rinse of 4 parts apple cider vinegar to 2 parts water and rinse head. Put hair in shower cap and wait about 15 minutes. Then rinse out but don't wash right away. You won't see a difference for a few hours but then you will I guess it had to oxidize. Anyway. That should help!
Question:	How long do you need to leave the shampoo on your hair before rinsing
Answer:	Yes, its a purple shampoo it is used for grey, super lightened, or decolored hair violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair
Question:	Does this have silicone in it
Answer:	I personally use it twice in the shower. I lather and rinse normally the first time, then the second time I will leave it in for 3-5 minutes before rinsing. The longer you leave it in the better conditioner you'll want to use
Question:	I have natural blonde hair, but lightened it & now it’s yellow. I don’t want it to be white or purple, so what will this do
Answer:	I really don't know as my hair is extremely straight. I do use a vinegar rinse..a couple of tablespoons of white vinegar in a couple of cups of water that I keep in a dish detergent bottle in the shower... squirt it on and rinse it off. I can tell you that I get a lot of compliments on the color of my hair so it really helps with yellow and makes it look kind of elegant.

Product features

Celebrity Stylist Created

With the help of world-renowned Celebrity Stylists, our Purple Shampoo takes your Blonde, Silver, Grey or White hair to a whole new level of luminosity. Tone your way to the Hollywood-inspired color of your dreams right at home with GBG!

Fast Acting

2-5 minutes with GBG once a week is all it takes to achieve a brighter blonde, a sassier silver, or a more gorgeous grey! Fewer trips to the salon means more time in your hectic schedule - AND more money in your wallet!

Safe & Effective

Get Back Gorgeous Purple Shampoo is rigorously tested during development to ensure the utmost quality and safety. The result? A premium product that weightlessly cleanses and provides a safe, highly effective toning experience!

Hydrating Formula

GBG Purple Shampoo is protein-enriched to hydrate hair, infusing shine and body for luxuriously soft, totally touchable locks!

The Power of Purple

GBG’s Selective Adjustment Technology ensures effectiveness only on blondes, greys and whites - allowing you to tone lighter strands to icy perfection while leaving darker colors intact - making it an ideal choice for a brighter balayage tip, or cooler highlights on a darker base. Natural or bleached, platinum or ash…whether you’re looking for a bolder blonde, a more stunning silver, or a more wonderous white, GBG is the Purple Shampoo for you!